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Orlando Welcomes a Record 76.7 Million Visitors in 2025

Orlando, Florida, continues to shine as the top travel destination in the United States, with Visit Orlando reporting an extraordinary 76.7 million visitors in 2025. This figure signifies a 1.8% growth from 2024 and represents the highest number of visitors in the destination's history. The announcement was made during the annual National Travel and Tourism Week event, held at the Orange County Convention Center.

The increase in visitors was largely driven by domestic tourism, which saw a 2.2% rise, totaling 70.3 million visitors. Floridians played a vital role in this growth, accounting for a 3.4% increase in local visitors. Impressively, the bulk of these visitors chose to stay overnight, with 70% of domestic travelers staying at local accommodations, amounting to 49.2 million individuals, marking a 1.8% increase. However, international visitation was down slightly to 6.3 million, representing a 2.4% decline, primarily due to a decrease in travelers from Canada.

"National Travel and Tourism Week is the perfect backdrop to share these exciting statistics and honor the individuals behind Orlando's booming tourism sector, which empowers local businesses, creates jobs, and enriches the quality of life in our vibrant community," stated Casandra Matej, President and CEO of Visit Orlando. "While these impressive numbers underscore Orlando's growth, they also tell a deeper story about the meaningful experiences, treasured memories, and emotional connections that keep drawing travelers back to our wonderful city year after year."

Despite a drop in Canadian visitors, who remain Orlando's largest international market, the city also saw notable increases in incoming travelers from the United Kingdom, Brazil, Mexico, Colombia, and Japan. Orlando's airport kicked off the year by introducing its first nonstop flights to Tokyo, enhancing connectivity with the Asia Pacific region.

International Visitor Insights

In detail, here are the top five international origin markets of 2025:
1. Canada: 1,119,300 visitors (down 13.3%)
2. United Kingdom: 933,500 visitors (up 2.8%)
3. Brazil: 736,300 visitors (up 5.6%)
4. Mexico: 458,500 visitors (up 4.6%)
5. Colombia: 360,000 visitors (up 5.0%)

Orlando's visitor demographic remained predominantly leisure-focused, comprising 81% domestic leisure travelers, 10% domestic business visitors, and 8% international travelers. The popularity of group meetings showed positive trends, rising by 3.1% year over year, attracting 5.8 million visitors and further solidifying Orlando's reputation as a leading meetings and events destination.

To cap off the National Travel and Tourism Week, Broadway star Michael James Scott, who has roots in Orlando's local scene, premiered his new song, “Brighter.” The song reflects his experiences and journey, showcasing a band entirely made up of Orlando musicians. The pre-release ahead of Scott's upcoming album is just one example of the artistic talent thriving in the region.

Visit Orlando plays a critical role in promoting the area, representing over 1,600 member businesses across Central Florida's extensive tourism ecosystem. Orlando is renowned as the Theme Park Capital of the World, and it offers an impressive lineup of 15 of the world's premier theme and water parks. Additionally, guests can enjoy nature activities, rich cultural neighborhoods, an expansive culinary scene showcasing Michelin-starred establishments, and a calendar overflowing with entertainment and sporting events.

For those looking to experience the very best of what Orlando has to offer, the Official Tourism Association is dedicated to connecting visitors with every facet of this vibrant and welcoming community. For more insights and details about the various experiences awaiting travelers to Orlando, visit VisitOrlando.com or OrlandoMeeting.com.