Raffles Hotels' Butler Returns: A Touch of Glamour in London

Raffles Hotels & Resorts is thrilled to announce the next chapter of its beloved campaign, 'The Butler Did It,' which has been reimagined against the vibrant backdrop of London. This new installment features a star-studded cast including renowned actor Henry Golding, model Oli Green, and other notables, who will experience the luxury of Raffles London at The OWO.

The campaign, creatively directed by Trey Laird and recorded through the lens of photographer Dylan Don, transports us into a world where elegance meets whimsical storytelling. At the center of it all is the charismatic Butler, once again portrayed by distinguished model Tim Easton, who interacts with guests in a playful yet sophisticated manner, showcasing the signature service that defines the Raffles brand.

From a delightful private afternoon tea served in The Drawing Room to bespoke bedtime stories accompanied by a royal wake-up call from the King's Piper, each vignette in the campaign captures the unique charm of Raffles Hotels. The essence of the narrative is not just about opulence; it’s also about creating intimate and enchanting experiences that are as memorable as they are luxurious.

“Our butlers are synonymous with the spirit of Raffles, embodying over a century of artistic hospitality and emotionally intuitive care tailored to each guest. Introducing ‘The Butler Did It’ in London enhances our tradition through a unique lens, blending wit and charm in a truly Raffles fashion,” stated Omer Acar, CEO of Raffles Hotels & Resorts.

The original chapter of 'The Butler Did It' debuting last year in Singapore laid the groundwork by introducing guests to the impressive butler service that Raffles is famous for. Now, set in London, the campaign channels quintessential British sophistication while exuding an air of mystery, reminiscent of the Old War Office, the historic home of intelligence and influence.

Trey Laird, founder of Team Laird, adds, “The vision for ‘The Butler Did It’ has always been about weaving Raffles’ unique charm into a narrative that balances elegance with intrigue. The history of Raffles London at The OWO provides an extraordinary backdrop for the Butler to curate moments that surprise and delight guests.”

In conjunction with the campaign, Raffles is also introducing 'The Butler Did It Experiences.' These exclusive packages, tailored by Raffles Butlers, allow guests to access unique cultural experiences at every Raffles destination. The thoughtful expansion of Raffles now encompasses new locations like Jaipur and Sentosa, with future openings anticipated in destinations such as Jeddah and Tokyo.

Raffles has masterfully blended its rich heritage with modern-day luxury, bringing forth not just a campaign but a celebration of connection and caring service. Each guest experience is designed to be as stylish and witty as it is warm, continuing a legacy that started in 1887. As Raffles promises to create extraordinary moments wherever the journey leads, it remains clear: ‘The Butler Did It.’

Guests can explore the campaign further at raffles.com/the-butler-did-it, immersing themselves in the captivating world of Raffles Hotels & Resorts, where luxury meets the heart of hospitality.