#Japan #Osaka #GirlsAward #UVO #Airi Suzuki

UVO Shines at Rakuten GirlsAward 2025

On May 3, 2025, the UVO umbrella brand, part of World Party Inc. based in Osaka, marked its debut at the prestigious Rakuten GirlsAward 2025 SPRING/SUMMER held at the National Yoyogi Stadium. This fashion and music event, renowned for revealing the latest trends twice a year, was a perfect platform for UVO to introduce itself to a young audience keen on combining style with sun protection.

The growing recognition of the importance of UV protection has transformed umbrellas from mere sunshades into essential summer accessories and fashion statements. UVO, with its commitment to high-functionality, stylish design, and trendsetting capabilities, aimed to reach the younger demographic by participating in this highly anticipated event. Their booth attracted around 3,000 visitors, showcasing UVO's image character, Airi Suzuki, whose striking visuals contributed to the booth's appeal. Attendees had the opportunity to experience UVO's new and popular products and learn about the high specifications behind the brand's offerings.

Moreover, the booth featured an engaging capsule toy lottery where participants could win the floral mini umbrella, prompting excitement and praise from visitors. Many expressed their enthusiasm, saying, 'I love the designs!' and 'I want to try UVO!' This response indicated that visitors were receptive to UVO's brand ethos and aesthetic.

Explore the Recommended UVO Collection

One of the standout collections introduced at the event was the 'CALM' series, embodying a serene and refined essence. This collection boasts seven versatile colors, including calming greens, pleasing beiges, and sleek blacks, making them perfect for year-round use. The long umbrellas feature a wooden shaft, while the fabric is designed to exude a luxurious sheen and thickness, catering to a discerning audience seeking elegance in everyday items.

• - CALM Long Umbrella (8 ribs) - Priced at ¥6,600
• - CALM Compact Umbrella (2-fold mini) - Priced at ¥6,600
• - CALM Compact Umbrella (3-fold mini) - Priced at ¥6,600

Another highlight was the introduction of a new 'Gray' color, reminiscent of chambray. This fresh shade aligns perfectly with casual, office, and simple outfits, providing a versatile solution for any fashion ensemble.

• - Gray Collection - All priced at ¥6,600

- Long Umbrella (8 ribs, floral)
- Long Umbrella (12 ribs, plain tassel)
- Long Umbrella (12 ribs, frill)
- Long Umbrella (60cm, plain tassel)
- Compact Umbrella (2-fold, plain tassel mini)
- Compact Umbrella (2-fold, frill mini)
- Compact Umbrella (3-fold, plain tassel mini)
- Compact Umbrella (5-fold, combined mini - gray & off)

Special Promotions and Campaigns

To celebrate Mother's Day, UVO is holding a special 10% discount promotion across its official online store and physical locations. This initiative encourages customers to express their gratitude by gifting UVO items to their mothers.

Shopping Details

• - Official Online Store: Wpc. / KiU OFFICIAL SHOP
• - Physical Stores:

- Wpc. Shinsaibashi Parco - 5th Floor, Shinsaibashi Parco, Osaka
- Wpc. LUCUA 1100 - 7th Floor, LUCUA, Umeda, Osaka
- Wpc. Echika fit Ginza - Inside Ginza Station, Tokyo

• - Promotion Duration: Until May 12, 2025

Additionally, to engage the audience further, UVO is running a giveaway campaign on their social media platforms, inviting participants to follow and repost for a chance to win new UVO umbrellas until May 18, 2025.

For updated promotional information and product details, follow UVO on social media. Stay stylish and well-protected this summer with UVO umbrellas that perfectly blend function with fashion!

Company Information

World Party Inc. is located at 558-0014, Abiko 1-2-9, Sumiyoshi-ku, Osaka. Call us at 06-6693-2065. Founded in September 1985, the company specializes in the design, manufacture, and wholesale of rain gear and operates multiple brands, including Wpc., UVO, and KiU, among others.