SX Works Joins Forces with Fender Play to Enhance Global Music Administration

SX Works and Fender Play Join Forces

SX Works Global Publisher Services, a subsidiary of SoundExchange, has recently announced a strategic partnership with Fender Play, a comprehensive online platform dedicated to teaching guitar, bass, and ukulele playing through innovative learning methods. This collaboration aims to enhance operational efficiency in managing global licensing and administration tasks associated with the digital platform.

Strengthening Music Rights Management

The partnership is designed to bolster the administrative and licensing processes for Fender Play, enabling various music publishers and performing rights organizations to ensure that songwriters and music creators receive accurate compensation for the use of their musical works. By leveraging SX Works' integrated databases of musical works and sound recordings, this alliance aims to streamline operations and optimize the management of Fender Play's global activities.

Aarash Darroodi, Fender's General Counsel and EVP, stated, "Fender Play selected SX Works due to their forward-thinking approach and extensive expertise in publishing administration. With their cutting-edge technical capabilities and robust systems developed by SoundExchange, we are confident in their ability to guarantee timely and accurate payments to our music partners."

Innovative Solutions for Artists and Publishers

SX Works offers a comprehensive solution tackling the complexities of handling vast amounts of musical metadata. Their systems focus on accurately matching music usage with corresponding invoices, ensuring that stakeholders are compensated fairly and promptly. As a result, this partnership stands to create maximum value for Fender Play while ensuring that music rights holders are justly rewarded for the use of their creations.

"Fender is an iconic name in the music industry, and we are excited that Fender Play has chosen SX Works Global Publisher Services for their administrative needs. This collaboration enhances our commitment to innovation, ensuring that creators, publishers, and music rights owners receive the respect and compensation they deserve," said Paul Shaver, President of CMRRA and SX Works Global Publisher Services.

Fender's Legacy and Commitment to Musicians

Fender Musical Instruments Corporation has been a transformative force in music and culture since its inception in 1946. Known for its iconic instruments and commitment to quality, Fender continues to support players of all skill levels by creating exceptional instruments and digital experiences. Through both physical products and innovative digital solutions, Fender empowers musicians on every step of their journey, from beginners to legends.

Fender's digital division has made substantial strides since 2015, introducing a variety of products and engaging platforms that accompany their instruments, including interactive apps and learning resources designed to cultivate a rich musical experience.

Looking Ahead

This collaboration signifies a significant step forward in the ongoing evolution of the music industry, especially in terms of how creators are compensated in an ever-changing digital landscape. As SX Works and Fender Play embark on this new chapter together, they aim to pave the way for enhanced support and resources for artists around the globe.

For more information about Fender Play, its offerings, or to connect with a local retailer, visit Fender's official website and join the community on social media by following @Fender and @FenderPlay.