Yamanashi Wine Festival 2025: A Wine Lover's Paradise in Shinjuku

The upcoming Yamanashi Wine × LUMINE AGRI MARCHE 2025 promises to be an extraordinary event for wine enthusiasts. Held from October 31 to November 4, 2025, this festival will showcase more than 200 varieties of wine from Japan's premier wine-producing region, Yamanashi. It is touted as the largest event of its kind, celebrating the rich heritage and remarkable flavors of Japanese wines.

Situated in Shinjuku, the event recognizes Yamanashi's glory as the birthplace of Japanese wine, where the number of wineries and wine production leads the nation. From traditional wineries established in the early Meiji era to new craft producers founded in the Heisei and Reiwa eras, this festival offers a comprehensive overview of the region’s diverse craft.

Event Highlights

Attendees can anticipate a chance to taste new wine releases, including the much-celebrated Yamanashi Nouveau, which will be available on November 3. This year, visitors will be able to savor fresh wines such as Koshu and Muscat Bailey A, alongside award-winning selections that won gold medals at Japanese wine competitions. The event features a ticketed tasting system, allowing participants to indulge in luxurious tasting experiences.

Additionally, food lovers will enjoy gourmet snacks that pair excellently with the wines, available at various vendor booths. A Yamanashi Specialty Products PR Booth will promote local delicacies and artisan products, offering a delightful taste of Yamanashi beyond just wine.

This year also marks the introduction of a simultaneous event at the Suica Penguin Square on November 3, starting at 14:00. Attendees at this venue will find special booths dedicated to Yamanashi-produced dishes and culinary experiences. Enthusiasts are encouraged to enjoy wine and food pairings amidst the pleasant autumn air.

Ticket Information

Tickets for the wine tastings are set at 1,500 yen for a booklet of five coupons, with each tasting serving a glass of wine in a designated cup. The tasting will allow a selection of approximately 150 wines over the five days. It is advisable to purchase tickets promptly, as they will be available at the event venue until 20:30 daily, with last orders taken at 20:30.

For added convenience, pre-sale tickets are available online via LUMINE's e-commerce platform. Here, customers can secure a special deal of six tasting coupons for the price of five, along with early access to tastings on the opening day.

Special Events

The festival will also feature notable figures from the wine community, including a special guest appearance by Sho Man Shiraishi, CEO of Iwasaki Brewing Co., awarded at the Japanese Wine Competition. Attendees will have the opportunity to hear about their wine-making process and recommended selections directly from the producer. This event will run on October 31 from 16:00 to 21:00.

Additional Activities

Beyond the wine and gastronomic offerings, the festival celebrates the region’s culture and experiences. Attendees can look forward to various other events throughout the festival period, including food fairs and local product showcases that highlight the riches of Yamanashi.

In conclusion, the Yamanashi Wine Festival 2025 aims to celebrate the depth and diversity of Japanese wines while fostering connections between urban dwellers and local producers. Whether you're a connoisseur or a casual wine lover, this event is not to be missed!

For more details, visit the official websites of the LUMINE AGRI PROJECT or the LUMINE AGRI MARCHE.