Koetoku Rebrand
2026-02-25 00:23:41

Al-Shair Voice Acting Agency Rebrands Training Program as Koetoku

Al-Shair's Voice Training Program Rebranding



The well-established voice acting agency, Al-Shair, has made significant changes to its voice expression training program. The revamped service, now named Koetoku (KOETOKU), reflects a more practical approach to voice training. The transformation aims to communicate its focus on active participation and real-world application, moving away from the traditional consulting image associated with the previous name, "Voice Consulting". This rebranding coincides with the agency's objective to enhance the expressiveness of voice talents and professionals alike.

Background of the Rebranding



Al-Shair, founded in 1965 and located in Arakawa, Tokyo, has over 270 voice actors under its management. The company believes in the power of voice to convey passion and thoughts effectively. The decision to rebrand to Koetoku highlights a shift towards experiential learning, where seasoned voice actors take on the role of instructors, leading aspiring talents through immersive role-playing scenarios. This method not only helps learners understand emotional expression but also equips them with techniques to communicate effectively in business settings.

Koetoku aims to alleviate fears and resistance people often feel when it comes to voice expression. Through tailored training that exceeds simple verbal communication, the program endeavors to help participants master the art of impactful expression, ultimately boosting sales success and fostering smoother conversations in professional environments.

Upcoming Expo: Business Innovation Japan 2026



As part of the rebranding initiative, Al-Shair will participate in the prestigious expo, Business Innovation Japan 2026, taking place from February 25 to 27, 2026, at Makuhari Messe. This event represents one of the largest business exhibitions in Japan, where Al-Shair will showcase its services.

Al-Shair will have a dedicated booth in the Human Resource Development/Training/Recruitment section, and plans to offer various interactive experiences, including:
1. Free Voice Assessment Corner: Participants can visualize their voice impressions and states, analyzing strengths and weaknesses. Using cutting-edge diagnostic tools, attendees can address concerns such as uncertainty about how their voice is perceived and whether their enthusiasm is communicated effectively.
2. Complimentary Book by Koji Fujita: For visitors who provide a digital business card or traditional business card at the booth, Al-Shair's president, Koji Fujita, will personally gift copies of his book, "Voice Transforms Life! How to Convey Emotion that Reaches the Heart." This insightful resource explains voice mechanics and emotional expression tips beneficial for business communication.

Event Details



  • - Event Name: Business Innovation Japan 2026 (BIJ 2026)
  • - Dates: February 25 (Wed) to 27 (Fri), 2026, Daily from 10:00 AM to 5:00 PM
  • - Venue: Makuhari Messe Halls 1-3 & 9-10
  • - Exhibition Area: Management Support “Workstyle Reform” for talent development & recruitment assistance
  • - Visitor Registration: Pre-registration required through the official website: Business Innovation Japan

About Al-Shair Co., Ltd.


Founded in 1965, Al-Shair is a leading voice acting agency in Japan, dedicated to leveraging the power of voice to convey passion and ideas. In addition to providing placement opportunities for anime and video games, they offer voice expression enhancement training through their new program, Koetoku.


For inquiries regarding this new initiative, please contact Al-Shair’s Koetoku office at:
Phone: 03-6908-8984
Email: [email protected]


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Topics People & Culture)

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