New Era® and Mary Quant Collaboration Expands with Exciting New Collection

New Era® x Mary Quant Collaboration: Launching a Fresh Collection

Mary Quant Cosmetics, headquartered in Shibuya, Tokyo, is set to unveil an exciting collection in collaboration with the renowned sports and lifestyle brand, New Era®. Starting from May 28, 2025, fashion enthusiasts will have the opportunity to explore a range of stylish and functional products, expanding on last year's successful offerings.

The Second Collection: What’s New?

This year marks the launch of the second collaboration between Mary Quant and New Era®. Building on the overwhelming success of last year's backpacks and caps, the new collection introduces a variety of fresh items. Notably, this collection debuts T-shirts along with knit bucket hats, body bags, and more, providing fans with an enhanced selection to enjoy this summer.

Product Highlights

Here is a quick overview of the standout items in the second collection:

- T-Shirts (Black & White / 2 Colors) - Each priced at ¥8,250
- BIG T-Shirts (Black & White / 2 Colors) - Each priced at ¥8,800
- BIG Daisy Cap (Black, Black & White, Pink / 3 Colors) - Each priced at ¥7,480
- Knit Bucket Hat (Black, Gray, White / 3 Colors) - Each priced at ¥8,800
- 3-Stage Logo Cap (Black, Beige / 2 Colors) - Each priced at ¥7,480
- Daisy Point Cap Clip - Priced at ¥2,750
- BIG Daisy Die-Cut Pouch (Black, Black & White / 2 Colors) - Each priced at ¥4,950
- Flap Backpack - Priced at ¥18,700
- Backpack - Priced at ¥19,800
- Square Body Bag - Priced at ¥13,200

Prices listed are inclusive of taxes, and it's important to note that costs and specifications may change. Release dates might be delayed due to various reasons, so stay tuned for updates.

Availability

The collection will be available nationwide in Mary Quant stores and online from May 28, 2025. For those eager to get a head start, pre-orders will be accepted from May 14, 2025, at 10:00 AM on the official online shop. Explore the online shop here.

About Mary Quant Cosmetics

Founded by iconic fashion creator Mary Quant during the 1950s, the brand is celebrated for its visionary approach to fashion, famously introducing the miniskirt and shaping the “Swinging London” cultural movement. The essence of Mary Quant is about self-expression and individuality, inspiring people to shine authentically through a colorful range of cosmetics, effective skincare products, and stimulating fashion items.

With Mary Quant, customers are encouraged to discover the joy of creating their unique ‘look’ with products that celebrate their genuine selves.