Gold Bar Whiskey Unveils Legendary Cocktail with Joe Montana

Gold Bar Whiskey and Joe Montana Collaboration

Gold Bar Whiskey has made a significant splash in the spirits market by teaming up with football legend Joe Montana to unveil their inaugural ready-to-drink canned cocktail, the Double Gold. This bold cocktail reimagines the classic whiskey mule, crafted with Gold Bar Whiskey blended with refreshing ginger, zesty lime, and a hint of orange juice, all boasting a robust 8% ABV that echoes Montana's bold personality.

A Tribute to the Past

This collaboration celebrates not only the product but also the storied past of the San Francisco 49ers, coinciding with the 40th anniversary of their 1985 championship victory. Montanta’s influence is evident throughout the marketing and packaging, which harken back to the golden era of the 80s. Each 12oz can is not just a vessel for a delicious drink but a piece of nostalgia, featuring retro-inspired designs and a unique QR code that unlocks a vintage Joe Montana t-shirt when scanned.

The Craftsmanship Behind the Cocktail

Montana has expressed pride in the quality of both the Double Gold cocktail and the accompanying Retro Edition bourbon, emphasizing that they represent the craftsmanship and passion inherent to the Gold Bar Whiskey brand. As the Official Whiskey of the San Francisco 49ers, Gold Bar employs innovative techniques to craft their spirits, offering a unique tasting experience that is as enjoyable as it is memorable.

Adding More to the Celebration

In addition to the Double Gold cocktail, Gold Bar Whiskey is rolling out the Retro Edition 85-proof straight bourbon, which is finished in wine casks, in September. The bourbon pays homage to the style of the iconic gold satin jackets worn by Montana and his teammates during their dominant years, turning each bottle into a collectible piece of sports history.

Every bottle of this bourbon comes with a special