Strategic Collaboration between BBT.live and emma
In an exciting development for secure hybrid connectivity, BBT.live, a leading firm in secure connectivity solutions, has partnered with emma, a company based in Luxembourg specializing in cloud management. This alliance aims to enhance the BeBroadband® as a Service platform by incorporating a sophisticated multi-cloud Point of Presence (PoP) architecture. This architectural framework is designed to secure and optimize connectivity for remote users and branch offices through the seamless integration of public cloud services, private environments, and hosted edge compute.
Key Features of the Collaboration
BBT.live’s innovative approach revolves around their 'PoP on Demand' methodology, a crucial aspect of their BeBroadband® service. This methodology allows for flexible and secure high-performance connectivity accessible from various types of PoPs, including private and public clouds as well as hosted edge infrastructures. Clients can gain real-time adaptive connectivity tailored to their unique requirements and changing demands, ensuring a robust and responsive service.
With emma's cloud management capabilities, BBT.live can offer a platform that not only simplifies the deployment and management processes but also ensures consistent regulation adherence. This includes everything from provisioning and configuring cloud resources to continuous monitoring and updates. As a result, service providers and enterprises can depend on a connection that meets their performance needs while complying with policies and SLAs.
The Transformational Impact of the PoP Architecture
Each PoP within the BeBroadband® platform serves as an intelligent node, offering several key functionalities:
- - Policy-based routing and orchestration to determine the best paths for data flow.
- - Real-time traffic steering which adapts based on current network conditions, ensuring ongoing connectivity even during variable traffic loads.
- - Zero Trust Network Access (ZTNA) strategies enforced at the edge, increasing security against potential intrusions.
- - Advanced analytics and Deep Packet Inspection (DPI) that provide insights into network performance and anomalies.
As stated by Moshe Levinson, Co-Founder and CEO of BBT.live, the rationale behind the design of BeBroadband® is to create a cloud-native, infrastructure-agnostic service that supports dynamic PoP selection and integration across different hosted environments. This allows internet service providers (ISPs) to deliver quality connectivity that is both secure and scalable.
A Shared Vision for the Future
The collaboration also emphasizes shared goals regarding the automation and security of infrastructure solutions. Dmitry Panenkov, the founder and CEO of emma, mirrored this sentiment by underscoring the importance of streamlining operations for service providers on a global scale. This partnership provides a blueprint for how companies can leverage technology to deliver seamless, borderless connectivity without sacrificing security or speed.
Upcoming Presentation at VivaTech Paris 2025
BBT.live and emma will unveil their groundbreaking collaboration at the VivaTech expo in Paris next year, showcasing their advances in secure networking and orchestration. Visitors can gain insights into how these technologies can reshape connectivity solutions for global enterprises.
About BBT.live
BBT.live is a pioneer in secure connectivity platforms, offering the BeBroadband® as a Service model that integrates Software Defined Wide Area Network (SD-WAN) capabilities with Zero Trust Network Access (ZTNA) and Security Service Edge (SSE) within a multi-tenant architecture. The firm is focused on delivering efficient, scalable, and robust solutions especially catered to service providers and underserved SME segments. Based in Tel Aviv with branches in New Jersey and an expanding reach across Europe and Asia-Pacific, BBT.live is on a mission to redefine secure connectivity.
About emma
Emma is recognized for its end-to-end cloud management platform. By combining a cloud-agnostic model with advanced artificial intelligence tools, emma provides organizations with unrestricted access to cloud resources across various providers. This capability not only enhances performance but also aids in optimizing costs, fully realizing the benefits of cloud technology.
This collaboration marks a significant milestone in the evolution of secure connectivity, promising to deliver enhanced services that cater to the demands of the digital age.