#Japan #Vermont #Snowboarding #Burton Snowboards #Jake Burton

Celebrating a Legacy: A Day for Jake

On March 14, 2026, the snowboarding community will unite in tribute to Jake Burton Carpenter, the visionary who revolutionized the sport. This global event, aptly named "A Day for Jake," will see participation from 37 resorts around the world, creating a beautiful tapestry of snowboarding culture in remembrance of Jake.

Approximately fifty years ago, Jake laid the foundation of Burton Snowboards from a humble garage in Vermont. His passion for snowboarding was infectious, and he spent a considerable part of his year riding on snow-covered slopes. What began as a personal love for the sport soon transformed into a thriving company, rooted in the belief that snowboarding is not just a hobby, but a way to connect people.

Jake's influence extended beyond mere business; he played a crucial role in establishing the competitive framework of snowboarding, pushing the boundaries of what was once considered a casual pastime into a recognized sporting discipline. His commitment to foster a culture around snowboarding has left an indelible mark on the industry.

This season, Burton's campaign, "From Burton to the World," highlights Jake's memorable quotes, resonating with many enthusiasts. The team of riders at Burton embodies Jake's vision, continuously evolving the sport while showcasing their unique styles on the slopes.

"A Day for Jake" serves as a heartfelt celebration of Jake's legacy and a time for all snowboarding lovers to engage in the culture he passionately championed. Participants can enjoy skiing or snowboarding at various resorts, watch snowboarding films, maintain their gear, or simply reflect on the joy that the sport has brought into their lives. It’s a day dedicated to having fun on the slopes while remembering the man who inspired countless individuals.

Participating Resorts

Japan:

• - Kakuonsen Ski Resort
• - Akakura Kanko Resort
• - Hodagori Ski Resort
• - Ski Jam Katsuyama
• - Sapporo Teine Ski Resort
• - Yudonosan Ski Resort
• - Ishiuchi Maruyama Ski Resort

North America:

• - Stowe, Vermont
• - Blue Mountain, Ontario, Canada
• - Bolton Valley, Vermont
• - Mammoth, California
• - Mont Tremblant, Quebec, Canada
• - Mountain Creek, New Jersey
• - Stratton, Vermont
• - Sun Peaks, British Columbia, Canada
• - Mont Orford, Quebec, Canada
• - Alpine Ski Club, Ontario, Canada
• - Beaver Creek, Colorado
• - Breckenridge, Colorado
• - Le Relais, Quebec, Canada
• - Mount Snow, Vermont
• - Northstar, California
• - Okemo, Vermont
• - Smugglers' Notch, Vermont
• - Steamboat, Colorado
• - Vail Resort, Colorado
• - Woodward Park City, Utah

Europe:

• - Laax, Switzerland
• - Flachauwinkl, Austria
• - Sviat, Finland
• - Kotelnița Białczańska, Poland
• - Špindlerův Mlýn, Czech Republic
• - Avoriaz, France
• - Klappen, Sweden
• - Grandvalira, Andorra
• - Snow Centre, United Kingdom

All of Burton's activities are grounded in the brand’s purpose - to explore how they can impact people, the planet, and the world of snowboarding positively. Each product they launch carries this commitment to sustainability, and their aim is to create a future where every individual can enjoy snowboarding while minimizing environmental impact.

Burton has set a goal to achieve a climate-positive status by 2025. They are actively taking steps to reduce their carbon footprint in line with the Science Based Targets initiative, educating others about their responsibilities towards climate change, and advocating for structural changes to preserve the environment.

As a certified B Corporation, Burton has been recognized for its commitment to social and environmental impact since 2019. They continue to set the standard in the snowboarding industry, balancing performance with sustainability.

In essence, “A Day for Jake” is not just a celebration of a life dedicated to snowboarding but a movement to inspire others to connect, enjoy, and respect the environments we play in. As we approach this landmark date in 2026, we invite everyone to participate and honor a remarkable individual who shaped the world of winter sports like no other.