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Willow Innovations Set to Launch 2025 Black Friday & Cyber Monday Sales

Willow Innovations, Inc., a frontrunner in Femtech, is prepared to unveil its highly anticipated Black Friday and Cyber Monday deals for 2025. The company is known for its innovative solutions in breastfeeding and maternal care, aiming to make essential products for new mothers more affordable and accessible. With a focus on comfort, technology, and mother-centric designs, Willow has established itself as a trusted name in the industry.

Starting from November 24, 2025, shoppers can expect substantial discounts of up to 50% on some of the most sought-after wearable breast pumps and accessories available at OneWillow.com and Elvie.com. This year's promotional offerings include:

• - 30% off Willow's standout wearable pump, Willow 360, known as the only leak-proof wearable breast pump, as well as the Elvie Double, which is celebrated for its quiet operation and sleek design.
• - 30% off on Willow Go, designed for maximum comfort and output, and Elvie Stride 2, engineered for optimal fit and comfort.
• - 50% off essential items such as the Pump Anywhere Bag, Pump Anywhere Case, and Milk Storage Bags that moms love.
• - Up to 30% off on critical accessories and replacement parts for pumps across OneWillow.com and Elvie.com.

The upcoming sales promise to surprise and delight mothers with exceptional deals during the Black Friday and Cyber Monday window. Moreover, early access for subscribers begins on November 10, providing them with an opportunity to get the best prices of the year.

About Willow Innovations

Willow Innovations, Inc. was founded in 2014 and has a mission to revolutionize motherhood with cutting-edge technology and innovations centered around maternal wellness. The company pioneered the first fully in-bra wearable breast pump, showcasing its commitment to empowering mothers without compromise. Through its Willow and Elvie brands, the company develops a connected ecosystem that focuses on breastfeeding, maternal recovery, and overall wellness.

In a world where new mothers cope with numerous challenges, Willow is dedicated to providing an unparalleled experience that builds confidence at every stage of early motherhood. The company's foundation rests on the belief that moms deserve better — better tools, better solutions, and a more supportive community. To learn more about Willow Innovations and its offerings, visit onewillow.com and elvie.com, and join the conversation on social media platforms like Instagram and Facebook where the Willow community thrives.

As the holiday season approaches, don't miss this opportunity to snag exclusive discounts on essential breastfeeding tools that can significantly ease the responsibilities of motherhood. Mark your calendars and gear up for an incredible shopping experience that empowers mothers everywhere.