FAMIMA CAFÉ's Refreshing Taste Experience with Kohtaro Yoshida and Riko Yagi

Introduction

From June 2, 2026, FamilyMart will air an exciting new TV commercial (TVCM) featuring renowned actors Kohtaro Yoshida and Riko Yagi. In this piece, they step into the roles of a senior and a junior, showcasing a refreshing dynamic around the new FAMIMA CAFÉ offerings. This CM is part of FamilyMart's commitment to bringing the best coffee experiences to its customers as they celebrate their 45th anniversary.

A New Dawn for FAMIMA CAFÉ

FamilyMart, headquartered in Tokyo's Minato Ward, is gearing up for a remarkable milestone of celebrating 45 years since its establishment in September 2026. Their motto, "Ichiban Challenge,” reflects their ongoing dedication to becoming the best in various aspects of their service, continually evolving based on five core keywords. As part of their latest initiative, a revolutionary new coffee machine is being introduced across approximately 16,400 stores nationwide by June 2, which promises to deliver the most exquisite taste in coffee—a first in the convenience store industry.

The Exciting TVCM

The new TVCM features a whimsical depiction of surprise and joy when Kohtaro takes a sip from the newly introduced coffee machine. His genuine and unexpected reaction, contrasting his usual serious persona, is a highlight in the commercial. Kohtaro and Riko's chemistry shines when they, embodying a senior-junior relationship, engage in a humorous back-and-forth conversation about the coffee’s enhanced flavor profile. Riko's bold interjections and her vibrant, straightforward character paint a striking contrast to Kohtaro's down-to-earth vibe, making the narrative enjoyable and relatable.

The ad encapsulates how everyday moments can spark delightful surprises. As the freshly revamped FAMIMA CAFÉ aims to deliver astonishingly great tastes, customers are encouraged to discover these flavors at their nearest FamilyMart location.

Behind the Scenes

Filming commenced with Kohtaro showcasing his expressive surprise while sipping coffee. The director was eager for signature 'surprise faces' that would elicit laughs, which Kohtaro delivered with charisma. Riko, stepping out of her gentle image, played a character who playfully interrupts Kohtaro. When the camera stopped rolling, they shared warm, genuine smiles indicative of their camaraderie.

In a shooting interview, Kohtaro expressed admiration for the story-driven approach of the project. Riko echoed this by sharing how she was astounded by his range of emotions during their interactions.

Personal Insights and Coffee Experiences

The duo also shared personal anecdotes, discussing moments that took them by surprise recently. Kohtaro recounted an unforgettable experience with his dog, which showcased surprising skills during a lake visit. Riko spoke about her joy at working with a close friend in a professional setting for the first time, showing that even in their personal lives, they continue to cherish moments that astonish them.

Additionally, they revealed their unique habits. Kohtaro shared a surprisingly meticulous side, insisting on a tidy living space before starting his day. Riko also connected, admitting her obsession with organizing her cosmetics based on usage sequence during travels, highlighting how order affects their mental clarity.

FAMIMA CAFÉ Recommendations

Riko couldn't resist recommending the new 'Milk Rich' café latte, which she found deliciously creamy and perfect for a mid-work pick-me-up. Kohtaro suggested experimenting by tasting different strength levels during coffee breaks, emphasizing the charm of choice at FAMIMA CAFÉ.

Interactive Fun with Coffee Expressions

They engaged in a lighthearted 'surprise face quiz' challenge related to their roles in the CM, lending a playful atmosphere to the shoot. As they took turns guessing various expressions, Riko managed a correct guess that demonstrated both their growing friendship and mutual respect as co-workers.

Conclusion

This new era for FAMIMA CAFÉ and the delightful chemistry between Kohtaro Yoshida and Riko Yagi enhances the promise of the highest quality in convenience store coffee experiences. Mark your calendars for June 2, 2026, to witness this exciting launch and savor the new flavors that await at your nearest FamilyMart!

Product Highlights

Blend Coffee

- Price: S: ¥139, M: ¥204, L: ¥241, LL: ¥297 (tax included)
- Description: Each cup emphasizes the deep taste derived from carefully selected beans and roast methods.