Levira Media Services Lands in Leeds: A Boost for UK Broadcasting
Levira Media Services, a prominent media organization headquartered in Tallinn, Estonia, has made a significant move by establishing its new UK base in Leeds. Known for its extensive experience serving high-profile broadcasters such as France 24, PBS America, and Warner Bros/Discovery, Levira’s arrival in Leeds signifies a promising partnership for the local media landscape.
With aql as their chosen partner, Levira Media Services aims to leverage the advanced digital infrastructure available in the heart of Leeds. aql, founded by Professor Adam Beaumont, who also serves as the Estonian Honorary Consul in the UK, is recognized for its commitment to boosting the digital capabilities of Leeds, making it the ideal location for Levira's new operational headquarters.
The state-of-the-art facility in Leeds is equipped to handle the rising demands of broadcast services, ensuring Levira can maintain its reputation for quality and resilience. Tiit Tammiste, CEO of Levira, emphasized the importance of setting up a strong operational presence in the UK, stating, "Creating a robust facility in Leeds allows us to provide exceptional service that meets local and regional demands. Our focus is on building long-term partnerships to ensure a foundation for sustainable growth."
Levira Media Services has meticulously designed its new facility to blend proven broadcast performance with innovative IT solutions. Martti Kinkar, CEO of Levira Media Services, remarked that this isn’t just about expanding capacity; it’s about enabling UK broadcasters and media organizations to adapt quickly, collaborate effectively, and embrace next-generation technologies.
The new infrastructure at aql's Salem Chapel data centre provides Levira with secure and scalable colocation services, along with essential high-speed connectivity to the broader European region and beyond. It is equipped with high-capacity storage, ultra-low latency, and 24/7 security to support Levira's mission of delivering reliable high-quality media services on a global scale.
Victoria Butt, Media Operations Director at Levira, pointed out the critical requirements for their broadcast media services, stating they offer an end-to-end solution ranging from content preparation to distribution, ensuring flexibility and speed in response to the diverse needs of their clients. "Our operations encompass everything necessary for seamless media management, supporting various formats from live broadcasts to managed playout services," she added.
The strategic location in Leeds is also advantageous for forging strong ties within the industry. Professor Adam Beaumont expressed his enthusiasm over Levira's decision to set up its base in Leeds, highlighting the importance of strengthening UK-Estonian relations in the digital sector. He remarked, "It’s an honor to support Levira’s growth in our historic headquarters, which also serves as an Estonian Consulate. We aim to cultivate relationships that enhance both the UK and Estonia's digital landscapes. Tere tulemast Levira!"
As Levira Media Services further integrates into the vibrant fabric of Leeds, industry stakeholders and media professionals will undoubtedly keep a close eye on how this new chapter enhances broadcasting capabilities across the UK and revamps media service strategies for years to come.