EXPO 2027 Belgrade Launches 'Visit Serbia' Campaign to Foster Partnerships in Slovakia

Explore the 'Visit Serbia' Campaign

In a bold move to strengthen ties between Serbia and Slovakia, EXPO 2027 Belgrade launched its exciting 'Visit Serbia' roadshow in Bratislava. This event, held on September 21, 2026, was attended by key representatives from the tourism and business sectors of both countries, aiming to uncover new potential partnerships in preparation for the first specialized international Expo in the Western Balkans.

The 'Visit Serbia' initiative gathered numerous Slovak travel agencies, tour operators, and economic stakeholders, showcasing presentations and facilitating B2B meetings that highlight the wealth of opportunities that Serbia has to offer. With the EXPO set to take place from May 15 to August 15, 2027, under the theme 'Play for Humanity: Sport and Music for All', the anticipation is palpable. Over 135 countries have already confirmed their participation, and millions of visitors are expected to grace the event over its 93 days of duration.

Igor Kovačević, the Executive Director of EXPO 2027 Belgrade, emphasized the significance of Slovakia's early commitment to the Expo, stating, "Slovakia was the first country to sign the participation contract for EXPO 2027 Belgrade, reflecting the close connections between our business environments." He went on to invite Slovak tourism professionals to explore Serbia more deeply, envisaging the development of new route itineraries that would promote cultural and historical tourism.

The General Commissioner of Slovakia for EXPO 2027, Lukáš Parízek, further discussed preparations for the Slovak participation, revealing that bilateral exchanges had reached a staggering €1.3 billion in 2025, marking a rise of 15% compared to prior years. This growth exemplifies the strengthening ties between these neighboring nations and the potential for further collaboration.

Matej Fekete, the General Director of SLOVAKIA TRAVEL, added, "EXPO 2027 Belgrade represents much more than just an event unfolding over 93 days. It serves as a global platform to enhance visibility, foster partnerships, and inspire future travels between our countries."

The 'Visit Serbia' campaign is a celebration of the Serbian heritage, shining a light on the stunning historical sites, picturesque cities, majestic mountains, therapeutic spas, and an enticing culinary landscape that speaks volumes about Serbian hospitality. This initiative not only promotes tourism but also underlines the rich cultural tapestry and warm welcome that Serbia extends to visitors.

Opportunities Await

As the date for the EXPO draws nearer, professionals in the travel industry are urged to seize the opportunity to collaborate and innovate. The presentations at the launch provided insights into what Serbia can offer, setting the stage for unforgettable experiences.

Following the success of this launch, it’s clear that the ties between Serbia and Slovakia will continue to strengthen, paving the way for fruitful exchanges and adventures yet to come. The campaign’s focus on fostering connections will certainly resonate positively among travelers and business ventures alike, promoting not just tourism, but lasting partnerships between the two nations.

Whether you are a travel operator looking to develop new business avenues, a tourist seeking new adventures, or simply intrigued by the rich heritage that Serbia promises, now is the perfect time to 'Visit Serbia' and experience its charm firsthand!