Vpon at Tourism Expo
2025-09-24 03:12:00

Vpon to Showcase Innovative Travel Solutions at Tourism Expo Japan 2025

In an exciting development for the travel industry, Vpon JAPAN Co., Ltd., a leading cross-border digital transformation company in Asia, announced its participation in the world's largest travel festival, Tourism Expo Japan 2025. This remarkable event will take place from September 25th to 28th, 2025, at the Aichi Sky Expo in Aichi Prefecture. Vpon is determined to showcase its unique capabilities in utilizing data and digital technology to promote Japan's appeal to the international community.

About the Event


The Tourism Expo Japan 2025 aims to create the future of travel by bringing together stakeholders from not only the tourism sector, but various industries, focusing on domestic tourism promotion and regional revitalization. The expo provides an excellent platform for businesses and organizations to strategize for future growth and development, fostering an environment conducive to innovation.

Event Schedule:
Industry Days: September 25 (Thursday) from 10:00 AM to 6:00 PM and September 26 (Friday) from 10:00 AM to 6:00 PM
Please note that Vpon will be exhibiting only on these two industry days, and general public admission is not allowed during this period.
Venue: Aichi Sky Expo (Aichi International Exhibition Center), accessible directly from Chubu Centrair International Airport, located at 5-10-1 Sentrair, Tokoname City, Aichi Prefecture.

Vpon Booth Information:
Located in Hall D at the Travel Solutions exhibition area (TS-021).
For more details about Vpon's exhibition, visit: Vpon's Exhibition Page.

Special Seminar


Vpon is not just stopping at showcasing its cutting-edge solutions; they are also hosting a special seminar titled "The Limits of Local Government's Overseas Expansion Policies and Solutions Through 'Digital'." This discussion focuses on approaching overseas markets through innovative methods, leveraging digital channels alongside the event "Rurubu".

Seminar Overview:
In August 2025, Japan is expected to welcome a record of 3 million visitors in a single month, contributing to an impressive cumulative total of 28.38 million (an increase of 118% year-on-year). The government's ambitious target of attracting 60 million foreign tourists and generating 15 trillion yen in spending is becoming increasingly attainable. However, it also highlights significant regional disparities, with major cities like Tokyo and Osaka attracting the majority of travelers while local areas lag behind with foreign tourist ratios remaining below several percent.

The seminar will address these pressing issues with discussions themed around utilizing digital tools to promote regions worldwide. Collaborating with four leading companies in publishing, tourism digital transformation, and digital marketing, the event aims to present the latest trends in international tourism promotion.

What Attendees Will Learn:
  • - The limitations faced by local governments in expanding their international outreach.
  • - Strategies proposed by inbound tourism companies to overcome these challenges.
  • - Innovative digital approaches for accessing overseas markets.
This seminar offers practical insights tailored to the regional realities, equipping participants with actionable takeaways to enhance their marketing strategies.

Seminar Details:
  • - Date: September 25 (Thursday) from 4:45 PM to 6:00 PM
  • - Format: In-person at Aichi Sky Expo (Seminar Room M2) or online
  • - Participation Fee: Free (registration required)
  • - Speakers:
- Welcome Address: Hiroyuki Chida (JTB Publishing)
- Moderator: Masakazu Fujieda (JTB Publishing)
- Presenters include Masakazu Nakajima (JTB Publishing), Masaki Kawaguchi (DaiAlive Inc.), Shin Fukuda and Hyun Dong Yang (Alibaba), and Taka Ayuzawa (Vpon JAPAN)
  • - Organized by: JTB Publishing
For participation application, visit: In-Person Registration or Online Registration.

About Vpon


Vpon stands at the forefront of cross-border digital transformation. Utilizing proprietary AI technology and big data analytics, Vpon is dedicated to supporting business growth across borders. The company's mission, "Energizing the World with Japan's Charm!", highlights its commitment to inbound tourism promotion and digital marketing solutions, catering to over 200 municipalities and private enterprises.
Additionally, Vpon aims to create a 50 trillion yen market through the "Cool Japan DX Summit". For more information, visit Vpon's Website, and explore their key offerings:
  • - AI-driven big data analysis
  • - Smartphone advertising platform
  • - Inbound and outbound marketing support
  • - DMP construction
  • - Administration of the Cool Japan DX Summit
  • - Coordination with the Cabinet Office's Cool Japan Public-Private Partnership Platform (CJPF).

Founded in June 2014, Vpon has its headquarters in Shibuya, Tokyo, and is led by President Yoshitaka Shinohara. With an innovative approach and collaborative partnerships, Vpon is poised to lead the way in redefining tourism marketing in Japan and beyond.


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