#Japan #Tokyo #EPOCA #24 TWENTY FOUR #Samantha Hahn

Celebrating EPOCA's 30th Anniversary with a New 24 TWENTY FOUR JACKET

As we move closer to 2026, the year marked to celebrate the 30th anniversary of the women's fashion brand EPOCA, significant transformations are underway. Founded in 1996, EPOCA was born with the mission to cater to professional women who embody both sophistication and international awareness. Over the years, it has seamlessly integrated the philosophy of "Fusion of Classical and Modern," adapting to the changing landscape of elegance and leisure built around the modern working woman.

The New 24 TWENTY FOUR JACKET

To commemorate its milestone anniversary, EPOCA has introduced a new model of its signature piece, the 24 TWENTY FOUR JACKET, initially launched in 2015. This innovative jacket is constructed from EPOCA's hallmark knit material, offering remarkable stretch and all-day comfort. It’s specially designed for the modern, multitasking woman who requires pieces that transition effortlessly from work to leisure without compromising on style or functionality.

EPOCA’s dedication to creating garments that fit into the busy lifestyles of working women is evident in the new jacket's design. The official brand website has launched a special content page featuring five stylists closely associated with EPOCA showcasing how they interpret the latest model, ensuring that the new jacket finds its place in various wardrobes.

In addition, New York-based artist Samantha Hahn has contributed a uniquely hand-drawn logo for EPOCA’s 30th Anniversary series, along with several collaborative items featuring her illustrations. This artistic touch emphasizes the brand's commitment to blending fashion with contemporary culture.

Changing Dynamics of Women's Attire

When EPOCA first emerged in 1996, Japan was witnessing a significant shift in women's professional attire, catalyzed by the introduction of the Equal Employment Opportunity Law in 1986. Women were expanding their presence in various sectors, and the demand for well-tailored jackets that imparted both style and trustworthiness grew.

In 2007, the revised Equal Employment Opportunity Law further pushed the frontier, creating a necessity for functional and comfortable workwear that aligned with the evolution of women’s roles in the workplace. In 2015, amidst the ongoing societal changes, EPOCA introduced the 24 TWENTY FOUR JACKET, marking a significant evolution in female professional attire by incorporating comfort-driven design into stylish pieces.

Contemporary Relevance

Since 2020, prompted by the rise of remote work and the casualization of business attire, jackets have transitioned from being mere office garments to versatile pieces suited for various occasions. In response, EPOCA’s latest model reflects this evolution; it embraces both function and form, tailored for every aspect of a modern woman’s busy life.

Features of the New Model

The newly designed jacket, celebrating EPOCA’s 30-year legacy, boasts several key characteristics:

• - Double-breasted Design: Incorporating a more formal and distinct aesthetic that bridges comfort with elegance.
• - Lightweight Materials: The use of high-gauge knit fabrics blending washi fibers enhances breathability, making it perfect for extended wear.
• - Enhanced Fit: Advanced construction techniques reduce tightness around the shoulders, ensuring ease of movement during a busy day.
• - Stunning Silhouette: The innovative two-dimensional patterning retains a flattering shape whether worn in a professional or casual setting.

Pricing and Availability

The new models are now available:

• - 24 TWENTY FOUR JACKET Double-breasted: Priced at ￥132,000, available in Black and Pale Blue.
• - 24 TWENTY FOUR JACKET Single: Priced at ￥121,000, also available in Black and Pale Blue.
• - Complementary pants and skirts are available, crafted from the same lightweight material, at ￥80,300 and ￥71,500 respectively.

Special Campaigns

The 30th Anniversary is packed with exciting offerings, including an exclusive collaboration with Samantha Hahn, where items featuring her artwork are set to release this April, accompanied by a nostalgic journey through EPOCA’s growth since its inception.

To celebrate this remarkable journey, visit EPOCA's special anniversary page. Join in the excitement and discover how EPOCA continues to redefine elegance for the contemporary woman.

Conclusion

As EPOCA steps into its next chapter, it promises to maintain its core elegance while continually adapting to the needs and aspirations of its clients. The new 24 TWENTY FOUR JACKET serves as a testament to this ongoing evolution, paying homage to both tradition and modernity while remaining a quintessential piece for every sophisticated woman's wardrobe.