CLOUD PASS Launches Low-Cost Member Information Integration System for Events

Introduction to CLOUD PASS's New Feature

CLOUD PASS, operated by Uniaim Inc. and led by CEO Kakeru Haraguchi, has recently rolled out an innovative integration feature designed to connect existing member information with its electronic ticketing system. This new addition facilitates the seamless purchase of tickets and access to personal account pages without requiring users to undergo any additional registration. By eliminating this step, CLOUD PASS aims to reduce dropout rates and enhance the overall user experience, making ticket purchasing a more effortless task.

Benefits of the Member ID Integration

With the introduction of the member and ID integration function, business operators can manage customer information, both for members and guests, in a unified system. This capability allows for improved accuracy in marketing and sales analysis, contributing to more effective promotional strategies. The standard feature offers an affordable and efficient solution that previously required extensive and costly custom development. As a result, an increasing number of businesses can now provide a smoother sales experience and improve operational efficiency.

Key Features of the CLOUD PASS Member ID Integration Function

1. Ticket Purchase: Existing members can buy tickets without additional registrations, reducing user effort and increasing purchase rates.
2. Unified Management: Businesses can manage both member and guest information, promoting better attribute analysis and integrated sales data for enhanced marketing.
3. Pre-Payment and My Page Integration: Facilitates VIP sales and rewards programs, effectively integrating member benefits into the purchase process.
4. Customizable Permissions: Businesses can set up an operational framework that aligns with their internal rules, providing tailored access to customer data.

Ideal Industries for Implementing this Function

The potential applications for CLOUD PASS's member ID integration function are vast and suitable for various sectors including:

- Amusement parks and leisure facilities
- Aquariums, zoos, museums, and tourism spots
- Concerts, sports events, theatrical productions, and exhibitions
- Community-based or fan club organizations run by businesses or groups
- Local tourism hubs, including DMOs and tourism associations

Successful Implementation: Case Study of Kamaboko no Sato

One of the foremost examples of CLOUD PASS's successful implementation is at the "Kamaboko no Sato" in Odawara, Kanagawa Prefecture. This multi-experience tourist facility includes the "Suzuki Kamaboko Museum," where the ticketing system has been integrated to support the sale of experiential tour tickets. With over a million annual visitors, the museum provides an engaging venue for families and tourists to explore the history and production of kamaboko (fish cake) while enjoying interactive exhibits and dining.

Notable Features of the Museum

- Learning: Visitors can discover the rich history and traditional manufacturing processes of kamaboko.
- Experiencing: The facility offers hands-on experiences, such as making kamaboko and crafting fried kamaboko.
- Shopping and Dining: An on-site shop allows guests to purchase kamaboko products, complemented by a restaurant that serves delicious meals.
- Cultural Experience: The museum highlights local traditions and culinary culture, making it a well-rounded destination for tourists.

Challenges Before Integration

Prior to implementing CLOUD PASS, the facility faced significant issues connecting their membership system with ticket sales. This often required high-cost OEM developments, which limited the ability to enhance user purchasing experiences and execute robust marketing initiatives.

Key Implementation Points

1. Simplified Member Access: No additional registration needed for ticket purchases or use of personal accounts.
2. Guest Support: Guest purchases can also be managed within the same system as member data.
3. Cost-Effective Development: No OEM development needed, enabling a low-cost, rapid integration process.
4. Secure Data Management: Assign proper permissions to manage customer information effectively.

Future Outlook

CLOUD PASS plans to continue strengthening its support for facilities and event operators. It will focus on assisting those struggling with ticket sales and member management, constantly upgrading the system and adding features to ensure smooth and efficient operations.

As it continues to tailor solutions to the specific needs of different facilities and events, CLOUD PASS remains committed to delivering top-quality service and support, elevating customer satisfaction in the process.

Recognition and Awards

The efficient solutions provided by CLOUD PASS have been recognized in the industry. It received the DX Contribution Award in the Core Business ASP/SaaS category at the 18th ASPIC Cloud Award 2024, sponsored by the Ministry of Internal Affairs and Communications, further cementing its reputation for reliability and performance in the field.