#Japan #Tokyo #Sales Training #LDP #SATT

A New Era in Sales Training Begins

A revolutionary service in sales training is building momentum, aiming to enhance reproducible growth. Life Design Partners Inc. (LDP), led by CEO Tomohito Asakawa, has partnered with the SATT Corporation, part of the Sundai Group, to introduce a corporate sales training service entitled "New Conversational Techniques That Move Hearts," effective July 1, 2025.

Bridging Learning and Results

This innovative program merges LDP's face-to-face training methodologies with SATT's e-learning management system called "Manabi~to," creating a hybrid learning environment. The program not only offers a structured learning path but also plans to collect learning histories in a database for future correlation analyses with sales results. This initiative represents a next-generation approach to human resources development by integrating “data and strategy” into sales training.

Background of Development

The training landscape for sales personnel is often characterized by individualistic approaches, resulting in a noticeable divide between those who succeed and those who struggle. Drawing from their experience with over 20,000 trainees, LDP has systematized reproducible conversational techniques based on behavioral psychology and neuroscience. Meanwhile, SATT boasts a strong track record in developing e-learning platforms. Together, they have created a mechanism to promote a growth cycle characterized by continuous learning, real-world application, performance analysis, and improvement.

Key Features of the Program

1. Scientifically Systematized Sales Skills Acquisition: Participants learn about "Trust Building," "The Science of Questioning," and "Proposals in a Saturated Market" through 10 structured steps. The content is designed to assure that anyone can reproduce results based on behavioral psychology and neuroscience theories.

2. Hybrid Learning Design: The program encompasses a three-tiered structure that includes pre-training video lessons, in-person sessions, and follow-up e-learning modules. SATT’s "Manabi~to" helps visualize learning progression and retention, thereby reducing the workload of educators.

3. Analyzing and Visualizing Common Traits of High-Performing Employees: This program collects and centralizes learners' educational histories through a Learning Management System (LMS), enabling the analysis of how specific programs were engaged by different learners. For example, it becomes easy to visualize what new employees focused on learning during their first three months to achieve rapid growth.

4. Future of Education: A World Where ‘Human Passion’ and 'AI' Coexist: The vision extends to optimizing sales personnel development through AI collaboration based on the data accumulated from learning outcomes.

5. Transitioning from Individualistic to Reproducible Sales Education: This program directly addresses the challenges faced by human resource personnel feeling limited by traditional sales training, managers keen on utilizing data to understand high achievers, and executives interested in leveraging learning logs for strategic hiring and placement.

Success Stories from Participating Companies

Med Holdings Inc.: Achieved a 10 to 20% increase in new employee closing rates.
Plasuto Inc.: Recorded a 120% year-over-year growth, with many sales personnel setting personal bests.
* Human Adjust Inc.: Changed the sales mindset significantly, becoming the first in the acupuncture and chiropractic industry to go public.

Sample Program Structure

• - Doctor Sales Method: Capturing the sense of mission in sales and gaining customer trust.
• - Trust-Building Method: A scientific approach to building trust from the first encounter.
• - Winning Presentations: Integrating storytelling with purchasing psychology.
• - The Science of Questioning: Two types of questioning techniques that drive negotiations.
• - Closing Techniques: Addressing concerns and facilitating decision-making.

Meet the Program Designers

Tomohito Asakawa, the founder of LDP, has guided over 20,000 business professionals for more than 15 years in sales education that directly impacts results. He has recently developed an AI-supported sales aid tool titled "Sales Story Bank," aimed at increasing the reproducibility of sales know-how. This endeavor demonstrates a commitment to merging science and technology in the sales world, which is prominently reflected in the training program.

Company Overview

Life Design Partners Inc.
Headquarters: 5-3-2 Shiba, Minato-ku, Tokyo, Japan, +SHIFT MITA 1F
CEO: Tomohito Asakawa
Services: Sales, Capability Development, and Employee Training Consulting
Website: Life Design Partners
Contact: Public Relations at LDP
Email: info@life-design-partners.co.jp