BASICKS Unveils New Collection 'SEASON α' in Aoyama Exhibition

BASICKS Unveils 'SEASON α' Exhibition in Aoyama

BASICKS, a cutting-edge unisex designer brand, is set to host its new collection exhibition titled 'SEASON α' in the stylish neighborhood of Minato, Tokyo, starting September 9, 2025. The event will run through September 13, immersing visitors in the innovative vision of designer Masanori Morikawa.

Brand Background
Founded in 2021 by Masanori Morikawa, BASICKS emerged from a desire to reinterpret the essentials of daily wear into something fresh and relatable. Known for participating in Paris Fashion Week and gaining critical acclaim, Morikawa infuses his designs with a contemporary edge while embracing the core of everyday clothing. The brand emphasizes versatility and comfort, allowing individuals to connect with their unique styles seamlessly.

Exhibition Significance
The 'SEASON α' collection draws inspiration from Morikawa's experience in London, specifically from a beloved map book, 'A to Z'. This new collection invites audiences to explore narratives from start to finish and beyond, imbuing a sense of universality with a modern twist. The exhibition not only showcases the latest creations but also provides an insightful glimpse into the philosophy and aesthetics of BASICKS, appealing to buyers and media personnel alike.

Future Developments
Since its inception, BASICKS has challenged conventional designs, urging a re-evaluation of basic elements in fashion. By playing with familiar materials and subtle nuances, the brand spotlights the extraordinary hidden within the ordinary. As the exhibition in Minato approaches, attendees will have a unique opportunity to engage with the BASICKS universe firsthand. The brand aims to expand its dialogue culturally and geographically, reaching various cityscapes and communities around the globe.

Exhibition Details

- Event Name: BASICKS 'SEASON α' EXHIBITION
- Dates:

- September 9, 2025: 12:00 PM - 7:00 PM
- September 10-12, 2025: 10:00 AM - 7:00 PM
- September 13, 2025: 12:00 PM - 6:30 PM (Final entry by 6:00 PM, public order session on this day)

- Venue:

3E STUDIO, 3-14-15 Minato Aoyama, Kawamata Bldg 2F, Tokyo

- Contact: For inquiries regarding the exhibition, please email: [email protected]

Note: Access is restricted to invited guests only.

Masanori Morikawa—Profile
Born in 1984, Morikawa founded 'CHRISTIAN DADA' in 2010 and has garnered multiple accolades, including the DHL Designer Award in 2013. His influence in the fashion world has led him to feature in Paris Fashion Week, becoming one of the youngest Japanese members of the Paris Couture Federation. After a short hiatus in 2020, he returned to the scene by establishing BASICKS in March 2021. The brand will celebrate its fifth anniversary in March 2025 with the opening of a flagship store in Omotesando.