Pasqua's Innovative Approach to Winemaking Receives Global Recognition

Pasqua's Innovative Approach to Winemaking Receives Global Recognition



Pasqua Winery, established in 1925 in Verona, Italy, has recently garnered critical acclaim for its ambitious and contemporary vision in winemaking. Over the past year, the winery has been expanding its horizons through new projects and international partnerships that underline its evolution within the wine industry. This proactive growth strategy is exemplified by their initiative known as the 'House of the Unconventional,' which seeks to engage a new generation of wine consumers while championing distinct projects that embody the brand's core values.

A key element of this innovative approach involves the winery's current projects such as Sangue d'Oro, a wine venture dedicated to Passito di Pantelleria, which has been in development since 2025 with the involvement of actress and style icon Carole Bouquet. This project reflects Pasqua's commitment to exploring new avenues in winemaking while also preserving the cultural heritage of its regions. Additionally, the winery has partnered with renowned American winemaker Charles Smith, facilitating a global distribution network for his brands and paving the way for new winemaking initiatives.

Sangue d'Oro has already received significant accolades, with 92 points awarded by James Suckling and DoctorWine along with a gold medal at the WineHunter Awards during the prestigious Merano WineFestival. Moreover, the collaboration with Charles Smith has resulted in the highly anticipated launch of Pasqua + Smith Pinot Nero. This wine serves as a multi-vintage blend, integrating the rich heritage of Valpolicella with the vibrant spirit of Washington State, thereby harmonizing Pasqua's international perspective with local tradition.

Andrea Pasqua, Head of Business Development, emphasized the winery's commitment to growth through strategic partnerships, noting that both Sangue d'Oro and the collaboration with Smith embody their vision of expanding their identity while exploring innovation. He explains that this approach aims to tenaciously open up new opportunities that share the company's ethos, highlighting the balance between maintaining core values and embracing broader perspectives.

Since 2015, Pasqua's Icons have resonated with acclaim for offering an innovative voice within a wine world often rooted in tradition. Each project under the Icons label—such as Famiglia Pasqua, Mai Dire Mai, Hey French, and 11 Minutes—provides a unique interpretation of Valpolicella and the Veneto terroir, skillfully merging traditional craftsmanship with forward-thinking ideas.

Recent awards underscore this commitment to excellence. The Gambero Rosso Vini d'Italia 2027 guide awarded the 2022 vintage of Famiglia Pasqua Amarone della Valpolicella its coveted Tre Bicchieri, while Mai Dire Mai Amarone and Fear No Dark Cabernet Sauvignon received high praise, with Wine Enthusiast awarding 95 and 94 points respectively. Critically acclaimed, these wines demonstrate Pasqua's successful endeavors to present unconventional dimensions of familiar appellations while connecting with a broader audience.

President Umberto Pasqua remarked on the significance of these recognitions, affirming the winery’s forward-looking trajectory and the value of exploring expressive possibilities rooted in their terroir. These accolades celebrate a consistent vision—a vision that combines tradition with modernity, ensuring that Pasqua remains a focal point in the global winemaking narrative.

In the context of its centennial year, Pasqua continues to cultivate its reputation as a leading interpreter of Veneto wines, balancing legacy with innovation. The involvement in the House of Smith brands positions Pasqua onto a global stage of unique and diverse wines while incorporating the creative capacities of its third-generation leadership. As Pasqua moves forward, it stands poised to redefine what it means to be a winery in an increasingly dynamic market, all while crafting high-quality wines that connect the past with the present.

With each move, Pasqua showcases not just its wines but its story—a narrative of ambition, heritage, and unyielding commitment to the craft of winemaking that resonates across generations.

Topics Consumer Products & Retail)

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