Innovative 4v4 Soccer Tournament Led by Keisuke Honda Partners with Toyota

The Rise of the 4v4 ASIAN CUP 2024-25

In an exciting development for soccer enthusiasts, the inaugural international tournament, TOYOTA Presents, 4v4 ASIAN CUP 2024-25, has announced its partnership with Toyota Motor Corporation. This groundbreaking event is spearheaded by Now Do Inc., led by professional soccer player Keisuke Honda, and aims to elevate the spirit of youth soccer in Japan and across Asia.

A Fresh Approach to Soccer

The 4v4 format, designed specifically for younger players, breaks from traditional soccer norms. Unlike conventional matches, there are no coaches on the sidelines, allowing players the freedom to make decisions and substitutions during the game. The matches are fast-paced, lasting only 10 minutes each with a 20-second shot clock, ensuring an exhilarating experience for players and spectators alike. This structure is meant to foster autonomy and decision-making among children while developing their skills on the field.

As the tournament approaches, Honda emphasizes the importance of creating an environment where every child can challenge themselves, dream big, and grow through their own capabilities. This aligns with the overarching mission of making an international soccer tournament accessible to all children, establishing a foundation for future generations of soccer stars in Asia.

What to Expect from the 4v4 ASIAN CUP

Set to occur in the summer of 2025, the 4v4 ASIAN CUP is not just about determining the best team in Asia. It strives to offer an opportunity for children to engage with the global soccer community, providing a platform for international exchange and growth. The tournament will ensure that every child, regardless of their background or experience, has an equitable chance to participate in any challenge.

Through this tournament, Honda hopes to nurture a new generation of heroes who will shape the future of soccer, fostering both talent and character in young players. The absence of coaches encourages kids to think critically about their gameplay, make split-second decisions, and act with courage, strengthening both their skills and confidence.

Embracing the 4v4 Philosophy

Developed for elementary school children in the under-10 and under-12 age brackets, the 4v4 format allows participants to play in a structure that focuses on enjoyment, fair play, and personal development. The tournament rules include a 10-minute single-match format with free substitutions and a 20-second shot clock to keep the action lively. Further promoting independence, the structure discourages the presence of coaches on the sidelines, allowing children to strategize and make decisions on their own.

The tournament also incorporates a points system, enabling kids to keep competing even after a setback. They can aim for high points throughout the season, ultimately striving for a place in the prestigious JAPAN CUP, where they will compete for the title of Japan's best.

About Now Do Inc.

Now Do Inc. was founded in 2017, and since then, it has taken significant strides in promoting 4-person soccer competitions across Japan. The company’s headquarters is located in Shinjuku, Tokyo, where Honda and his team work tirelessly to realize their vision of youth development through sports. Their commitment to enhancing the soccer ecosystem in Japan includes organizing national tournaments, providing educational resources, and offering sports talent matching services. For more information, visit their official website at Now Do Inc. or the 4v4 official site.

Stay updated with the latest announcements about the 4v4 ASIAN CUP by following us on social media:

- X (Twitter): 4v4Official
- Instagram: 4v4Official

With such initiatives, the 4v4 ASIAN CUP 2024-25 promises to be a revolutionary event in the world of youth soccer, making dreams come true for aspiring young athletes. Join us in making history!