Midea Group Unveils Groundbreaking Built-In Kitchen Series at IFA 2025

Midea Group's Built-In Kitchen Series at IFA 2025



At the prestigious IFA 2025 held in Berlin, Midea Group, a renowned Fortune Global 500 company, showcased its innovative Built-In Kitchen Series designed for modern European lifestyles. The design efforts led by Midea's Milan Design Center emphasize a blend of unobtrusive style and enhanced performance across various appliance models. The series consists of three distinct lines: the Essenza, Ispira, and Eleva Series.

Essenza Series: Practical Elegance for Everyday Living


Midea's Essenza Series is tailored for young singles and couples who desire a perfect balance of sleek aesthetics and essential functionality. This collection is characterized by clean lines and subtle textures, making it not only practical but also visually appealing. The intuitive layout of the Essenza appliances makes everyday cooking and kitchen management a delightful experience. Ideal for those starting their journeys in modern living, this series encapsulates both form and function, embodying the essence of contemporary design.

Ispira Series: Elevating the Cooking Experience


For individuals seeking a refined culinary experience, the Ispira Series stands out with an elegant design and enhanced cooking capabilities. The glossy black tempered glass front adds a sophisticated touch, while understated LED displays maintain a minimalistic aesthetic. Technologically advanced, the Ispira Series integrates Midea's XPRESS MASTER technology, ensuring efficient cooking results that impress even the most discerning home chefs. Additionally, the dishwasher boasts the XpressWash feature, equipped with the Innowash Pro Spray Arm, which rotates 720° to eliminate 99.9% of germs, ensuring impeccable sanitation and cleanliness.

Eleva Series: Bold Design Meets Optimal Performance


Midea’s Eleva Series makes a strong statement with its striking black finishes and sharp angular lines. This series marries bold design with uncompromising performance, suitable for those who appreciate modern refinement. The Easy Touch displays facilitate a seamless user experience while maintaining a clean aesthetic. Additionally, the Eleva Series incorporates AI-driven ECOMASTER technology, optimizing energy efficiency without compromising on performance so that users can enjoy both high-quality results and sustainability in their kitchen.

Collaboration with Teka and Küppersbusch


Midea's innovations are complemented by renowned brands within its group. Teka, with its artistic Van Gogh Series and modern Infinity G1 and Neo Series, brings a touch of European elegance to various kitchen styles. Similarly, Küppersbusch, the esteemed German luxury kitchen brand, showcases a premium built-in range, including the Graphite and Matt Black series, further enhancing the kitchen experience with timeless design and exceptional craftsmanship. Together, these brands elevate the built-in kitchen concept, allowing consumers a broad spectrum of choices that reflect their personal style and culinary aspirations.

Midea Group: Committed to Innovation


Founded in 1968, Midea Group has evolved into one of the world’s leading technology firms, recognized for its substantial contributions to the home appliance industry. Ranked #246 on the 2025 Fortune Global 500 list, Midea has streamlined its operations into six key business pillars: Smart Home, Industrial Technology, Building Technology, Robotics and Automation, Midea Healthcare, and Annto Logistics. As Midea continues to push the envelope in kitchen innovation, consumers can expect an exciting future filled with cutting-edge products that enhance their culinary experiences.

For more details about the new Built-In Kitchen Series and Midea's ongoing innovations, visit www.midea-group.com and www.midea.com.

Topics Consumer Products & Retail)

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