Experience the Joy of Fukushima Rice 'Fuku Wari' at Honnoriya Shinbashi
Honnoriya, a popular onigiri (rice ball) shop operated by JR East Japan Cross Station Food Company, is thrilled to announce a special offering at its Shinbashi location. For a limited time starting April 28, 2026, every onigiri sold will be made exclusively with Fukushima's renowned premium rice, 'Fuku Wari'. This brand of rice took 14 years to develop, combining the best of Fukushima's agricultural prowess with a focus on taste and aroma.
'Fuku Wari' is celebrated for its deliciously sweet flavor and fluffy texture, delivering a remarkable eating experience with each bite. Honnoriya's commitment to quality is evident in their preparation; the rice is carefully cooked and shaped into onigiri with devotion, ensuring that the original scent, sweetness, and richness of the rice are preserved and highlighted.
In addition to the onigiri experience, customers will also have the opportunity to participate in an exciting promotional campaign via Honnoriya's official social media. From May 7 to May 20, 2026, followers can enter a draw to win samples of 'Fuku Wari' rice cubes. To enter, simply follow Honnoriya's official X account (@Ho_nnoriya) and repost the campaign post. Ten winners will receive 300g 'Fuku Wari' rice cubes in their prize packs!
The official campaign aims to promote the delightful qualities of 'Fuku Wari' rice, enhancing awareness and appreciation for this exquisite local product. Honnoriya’s Shinbashi store, conveniently located just outside the south ticket gate of JR Shinbashi Station, is an ideal spot for hungry commuters and rice enthusiasts alike.
To get your hands on these specially crafted onigiri, make sure to visit the Shinbashi store before the rice runs out, as the campaign is expected to last about three weeks or until the rice stock is exhausted.
Established in 2002, Honnoriya has become a go-to for onigiri in the Tokyo area, focusing on their key principles: freshly cooked rice, handmade preparation, and using high-quality Aizu-grown Koshihikari rice. By prioritizing these values, they continue to serve delicious onigiri that resonate with both locals and travelers. Their first shop opened in the Tokyo Station area, expanding to several locations throughout the greater Tokyo region.
For more information about the onigiri offerings and ongoing campaigns, visit their website at Honnoriya's official website or connect with them on social media through their official X account and Instagram.
Don't miss out on this chance to experience the unique flavors of 'Fuku Wari' rice at Honnoriya Shinbashi and enter the giveaway to enjoy its delightful taste from the comfort of your home.
'Fuku Wari' is celebrated for its deliciously sweet flavor and fluffy texture, delivering a remarkable eating experience with each bite. Honnoriya's commitment to quality is evident in their preparation; the rice is carefully cooked and shaped into onigiri with devotion, ensuring that the original scent, sweetness, and richness of the rice are preserved and highlighted.
In addition to the onigiri experience, customers will also have the opportunity to participate in an exciting promotional campaign via Honnoriya's official social media. From May 7 to May 20, 2026, followers can enter a draw to win samples of 'Fuku Wari' rice cubes. To enter, simply follow Honnoriya's official X account (@Ho_nnoriya) and repost the campaign post. Ten winners will receive 300g 'Fuku Wari' rice cubes in their prize packs!
The official campaign aims to promote the delightful qualities of 'Fuku Wari' rice, enhancing awareness and appreciation for this exquisite local product. Honnoriya’s Shinbashi store, conveniently located just outside the south ticket gate of JR Shinbashi Station, is an ideal spot for hungry commuters and rice enthusiasts alike.
To get your hands on these specially crafted onigiri, make sure to visit the Shinbashi store before the rice runs out, as the campaign is expected to last about three weeks or until the rice stock is exhausted.
Established in 2002, Honnoriya has become a go-to for onigiri in the Tokyo area, focusing on their key principles: freshly cooked rice, handmade preparation, and using high-quality Aizu-grown Koshihikari rice. By prioritizing these values, they continue to serve delicious onigiri that resonate with both locals and travelers. Their first shop opened in the Tokyo Station area, expanding to several locations throughout the greater Tokyo region.
For more information about the onigiri offerings and ongoing campaigns, visit their website at Honnoriya's official website or connect with them on social media through their official X account and Instagram.
Don't miss out on this chance to experience the unique flavors of 'Fuku Wari' rice at Honnoriya Shinbashi and enter the giveaway to enjoy its delightful taste from the comfort of your home.
Topics Consumer Products & Retail）
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