SERES Attends ASEAN-China-GCC Economic Forum to Boost Market Opportunities
In a significant move to enhance its market presence, SERES Group has recently participated in the ASEAN-China-GCC Economic Forum held in Kuala Lumpur on May 27. The forum, which focuses on fostering development opportunities through robust economic, trade, and investment collaborations, highlights SERES's role as a leading representative of China's new energy vehicle (NEV) sector. The event sets the stage for SERES to expand its influence in the ASEAN and GCC regions, known for their growing demand for high-end luxury electric vehicles.
John Zhang, the Chairman and President of SERES, expressed the company’s commitment to the luxury vehicle market, embodying the brand's slogan, "Intelligence Redefining Luxury." During his interactions at the forum, he emphasized SERES's focus on accelerating the localization and certification processes for their high-end AITO series in targeted markets, aiming for a comprehensive rollout in the near future. This strategy aligns with SERES's broader vision of achieving full coverage in the emerging markets of ASEAN and the GCC, which have seen a notable surge in interest for electric mobility solutions.
SERES's journey in the vehicle export business commenced back in 2005. To date, the company has successfully exported over 550,000 vehicles to more than 70 countries, including reputable markets like Germany, France, the UK, and Italy. This impressive track record is backed by the establishment of a highly automated manufacturing facility in Indonesia in 2018, which seamlessly integrates stamping, welding, painting, and assembly processes. This facility marks SERES as the first pure electric vehicle manufacturer in Indonesia, thereby strengthening its foothold in the ASEAN region.
The participation of SERES at this forum aims not only to solidify exchanges but also to facilitate fruitful collaborations with other ASEAN and GCC member states. John Zhang shared insights during interviews at the event, revealing the evolving trajectory of SERES since its inception in 1986. The company has transitioned through three notable phases—starting from manufacturing auto parts, advancing to complete vehicles, and now embracing intelligent electric vehicles. Each phase has marked exceptional growth and evolution within the company.
SERES is dedicated to creating a "New Luxury" automotive experience by merging Traditional Luxury and Technological Luxury through its AITO brand. This model has resonated well with over 600,000 users, establishing AITO as a benchmark for luxury vehicles within China. Driven by technological innovation, SERES has pioneered advancements such as the SERES MF Platform, the SERES Super Range Extender, and SERES Intelligent Safety systems—developments that fortify its competitive edge in the NEV sector.
In the context of the evolving global economic landscape, SERES acknowledges the unique challenges and unprecedented opportunities that globalization brings. The company aims to adopt a more inclusive and open approach, fostering partnerships across various sectors to achieve shared goals and chart a new course for the development of China's NEV industry. With a dedicated workforce of approximately 20,000 employees and a spot among the Fortune China 500 list, SERES stands poised for further growth and innovation in the new energy vehicles landscape.
As SERES continues to redefine luxury in the automotive realm, its presence and active participation in forums like ASEAN-China-GCC underscores its commitment to building a sustainable future for electric vehicles globally. With continuous investments in technology and market expansion, SERES looks to solidify its role as a leader in the transition towards electrification and intelligent mobility.
Overall, SERES's attendance at the ASEAN-China-GCC Economic Forum not only promotes cooperation and economic development but also positions the company favorably within rapidly evolving markets. The future seems promising for SERES as it navigates the complexities of global integration while staying true to its mission of redefining luxury with a blend of intelligence and heritage.
John Zhang, the Chairman and President of SERES, expressed the company’s commitment to the luxury vehicle market, embodying the brand's slogan, "Intelligence Redefining Luxury." During his interactions at the forum, he emphasized SERES's focus on accelerating the localization and certification processes for their high-end AITO series in targeted markets, aiming for a comprehensive rollout in the near future. This strategy aligns with SERES's broader vision of achieving full coverage in the emerging markets of ASEAN and the GCC, which have seen a notable surge in interest for electric mobility solutions.
SERES's journey in the vehicle export business commenced back in 2005. To date, the company has successfully exported over 550,000 vehicles to more than 70 countries, including reputable markets like Germany, France, the UK, and Italy. This impressive track record is backed by the establishment of a highly automated manufacturing facility in Indonesia in 2018, which seamlessly integrates stamping, welding, painting, and assembly processes. This facility marks SERES as the first pure electric vehicle manufacturer in Indonesia, thereby strengthening its foothold in the ASEAN region.
The participation of SERES at this forum aims not only to solidify exchanges but also to facilitate fruitful collaborations with other ASEAN and GCC member states. John Zhang shared insights during interviews at the event, revealing the evolving trajectory of SERES since its inception in 1986. The company has transitioned through three notable phases—starting from manufacturing auto parts, advancing to complete vehicles, and now embracing intelligent electric vehicles. Each phase has marked exceptional growth and evolution within the company.
SERES is dedicated to creating a "New Luxury" automotive experience by merging Traditional Luxury and Technological Luxury through its AITO brand. This model has resonated well with over 600,000 users, establishing AITO as a benchmark for luxury vehicles within China. Driven by technological innovation, SERES has pioneered advancements such as the SERES MF Platform, the SERES Super Range Extender, and SERES Intelligent Safety systems—developments that fortify its competitive edge in the NEV sector.
In the context of the evolving global economic landscape, SERES acknowledges the unique challenges and unprecedented opportunities that globalization brings. The company aims to adopt a more inclusive and open approach, fostering partnerships across various sectors to achieve shared goals and chart a new course for the development of China's NEV industry. With a dedicated workforce of approximately 20,000 employees and a spot among the Fortune China 500 list, SERES stands poised for further growth and innovation in the new energy vehicles landscape.
As SERES continues to redefine luxury in the automotive realm, its presence and active participation in forums like ASEAN-China-GCC underscores its commitment to building a sustainable future for electric vehicles globally. With continuous investments in technology and market expansion, SERES looks to solidify its role as a leader in the transition towards electrification and intelligent mobility.
Overall, SERES's attendance at the ASEAN-China-GCC Economic Forum not only promotes cooperation and economic development but also positions the company favorably within rapidly evolving markets. The future seems promising for SERES as it navigates the complexities of global integration while staying true to its mission of redefining luxury with a blend of intelligence and heritage.
Topics Consumer Technology）
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