Groundfloor Enhances Mobile Investment Features to Meet Consumer Demand in Real Estate

In a significant move aimed at making alternative investing more accessible, Groundfloor has announced major updates to its mobile application. Established as a premier alternative investment platform, Groundfloor now enables its 280,000 users to invest seamlessly in real estate debt products directly from their smartphones. This enhancement reflects a growing trend where consumers are increasingly favoring convenience in managing their investments.

Modernized User Experience

Groundfloor’s updates facilitate a multi-product investing experience. Users can now execute investments in various products such as the Flywheel Portfolio, individual LROs, and Notes all in one single transaction. This consolidated approach not only simplifies the investment process but also makes it more efficient.

“By integrating all these features, we provide a level of convenience reminiscent of popular payment applications like Venmo. Our goal is to remove barriers to entry and make investing feel as straightforward as possible,” stated Claire Lovell, Head of Product at Groundfloor.

Core Features of the Updated App

1. Multi-Product Investing: The ability for users to invest across multiple products in one go helps streamline their investment approach and build a curated portfolio according to personal financial goals.

2. Notes Investing: Groundfloor now offers fixed-term investment products that promise predictable returns, providing a stable option for those looking to enter the real estate market without excessive risk.

3. Automated Investments: To further simplify the investing process, users can set up automated recurring investments in fixed-term products, allowing them to take a hands-off approach to grow their wealth over time.

4. Investment Tracking: Improved tracking features provide users with complete visibility into their investments, which enhances confidence and allows for better financial planning.

5. Transparent Reporting: Enhanced analytics tools give investors clear, actionable insights into their investment performance, making it easier to adjust strategies as needed.

6. Earnings Calculator: An upcoming feature, the earnings calculator, will assist users in projecting returns based on their investment types, enabling informed decision-making.

Groundfloor’s Unique Value Proposition

Unlike many real estate platforms that operate through intermediaries, Groundfloor takes an innovative approach by originating and underwriting loans directly. This model not only assures users of the professionalism of their investments but also guarantees transparency, as these offerings are typically qualified by the SEC. With a minimum investment requirement as low as $100, Groundfloor has made alternative assets accessible to both accredited and non-accredited investors.

Since its inception in 2013, the platform has built a reputation for delivering consistent annual returns of 9-10%, focusing primarily on short-term, secured investments in residential properties nationwide. This has enabled Groundfloor to foster a robust community of investors who are both novice and seasoned in their investment journeys.

Looking Ahead

As Groundfloor continues to evolve, the integration of these mobile updates positions the company competitively within a shifting investment landscape where alternative assets are becoming increasingly mainstream. To learn more or to start investing today, interested parties can visit Groundfloor.com or download the app from the Apple App Store or Google Play.

In essence, Groundfloor’s commitment to innovation and user-centric features is not just a response to market demands. It is a step towards redefining the way ordinary individuals engage with investment opportunities and empowering consumers to take control of their financial destinies.