#London #United Kingdom #Laura Ashley #Nirvana Brands #Perfume Collection

Laura Ashley's New Fragrance Line

Laura Ashley, the iconic British lifestyle and fashion brand, has made a remarkable return to the world of fine fragrances with the unveiling of its new perfume collection. This exciting launch features four distinct scents, each inspired by archival prints that resonate with the brand’s rich heritage and quintessential British aesthetic.

In collaboration with the esteemed fragrance company Nirvana Brands, Laura Ashley's new perfume collection captures the charm, femininity, and timeless elegance associated with its hallmark designs. The collection pays homage to the serene beauty of the British countryside, reflecting the landscapes that have inspired the brand's iconic prints since its founding in 1953.

The Fragrances

The collection includes four enchanting perfumes:
1. Serene Meadows - A harmonious blend that evokes the tranquility of open fields.
2. Floral Fancy - Inspired by lush English gardens, this scent features vibrant floral notes.
3. Joy of Primrose - A bright and cheerful fragrance reminiscent of blooming spring flowers.
4. Wild Woodland - A rich earthy scent that captures the essence of the forest.

Each fragrance artistically interprets the brand's visual language into olfactory experiences, allowing wearers to indulge in the rich textures and colors associated with Laura Ashley's prints. This innovative approach transforms the brand's well-known aesthetics into a new sensory dimension.

Craftsmanship and Quality

The perfume line is produced in Wales, where Laura Ashley originated, ensuring that each fragrance retains a touch of its British roots. It has been developed in close collaboration with Robertet, a prestigious French fragrance house, alongside renowned perfumers Clément Marx and Romain Almairac. Their expertise ensures that the collection is crafted with a combination of high-quality ingredients and natural raw materials, resulting in luxurious fragrances that embody the essence of the Laura Ashley brand.

Rachel Terrace, the Chief Commercial Growth Officer of Marquee Brands, which owns Laura Ashley, shared her excitement for this launch: "With this collection, Laura Ashley returns to the world of fine fragrances, transferring our iconic prints and heritage into a new sensory dimension. Fragrances allow us to move beyond what we see to what we feel, offering a more intimate way to experience the brand."

Cecile Budge, Chief Operations Officer at Nirvana Brands, also expressed her enthusiasm, stating, "Laura Ashley is known as the epitome of British design. We wanted to bring these prints to life by creating an elevated fragrance that transports users and allows them to sensibly feel freedom through scent."

Availability and Future Plans

The Laura Ashley perfume collection is available for purchase at £89 for a 100 ml bottle on next.co.uk and lauraashleybeauty.com. Plans for global retail expansion are set for 2026, making these exquisite fragrances accessible to a wider audience.

Laura Ashley, celebrated for its timeless prints and iconic designs, remains a significant player in the fashion and lifestyle sectors. Its entry into the perfume market not only enhances its product offering but also revitalizes its brand presence in an ever-evolving industry.

As a brand steeped in rich history and tradition, Laura Ashley continues to inspire consumers with its distinct design aesthetics and the story behind each product. The new perfume collection is just one of the many ways the brand envisions connecting with modern consumers through well-crafted products that resonate on a personal level.