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New Meiji Hokkaido Tokachi Drinkable Yogurt

On March 24, 2026, Meiji Co., Ltd. will unveil a new drinkable yogurt under the "Meiji Hokkaido Tokachi Yogurt" brand. This product is distinguished by its commitment to high-quality local ingredients from the Tokachi region of Hokkaido, utilizing a proprietary strain of lactic acid bacteria known as "Tokachi Milk Lactic Acid Bacteria TM96."

Key Features

Creamy Milk Flavor

The yogurt features a smooth and creamy texture, capturing the essence of fresh milk. The unique bacteria strain adds a delightful depth of flavor, enhancing the experience with every sip.

No Additives

In alignment with the brand’s philosophy, the drinkable yogurt contains no stabilizers or flavorings. This ensures that you receive a pure product that emphasizes the quality and origin of its ingredients.

Packaged in a 400g container, the suggested retail price is ¥246 (tax included). Each bottle promises a perfect balance between sweetness and acidity, delivering a rich and mellow milk flavor that stands out.

A Legacy of Quality

The "Meiji Hokkaido Yogurt" brand has cultivated a legacy since its launch in 1995, becoming a beloved staple for over 30 years. Its enduring popularity stems from a commitment to using high-quality ingredients and offering products that prioritize health and taste.

The drinkable yogurt market is experiencing positive growth, especially in personal-sized products that highlight the delightful taste of milk. This new offering is a direct response to the demand for flavorful, healthy yogurt options.

By introducing this drinkable yogurt, Meiji aims to meet the needs of consumers seeking quality domestic ingredients while contributing to a healthier and more enjoyable daily diet.

Ultimately, the new Meiji Hokkaido Tokachi milk drinkable yogurt embodies a commitment to excellence, ensuring that every sip is not only delicious but also rooted in the high-quality dairy traditions that Hokkaido is known for. Experience the richness of Tokachi milk and savor the unparalleled taste of this exceptional yogurt.

This product, made with over 60% raw materials sourced from Tokachi, strengthens Meiji’s dedication to delivering unparalleled flavor and quality in every serving, ensuring both satisfaction and health benefits for consumers nationwide.