Rokid, a prominent player in the realm of human-computer interactions and Augmented Reality (AR), has recently made waves by surpassing the $1 million mark in crowdfunding through its Kickstarter campaign for the Rokid Glasses. This impressive feat was achieved in a mere four days, underscoring a robust global interest in what are claimed to be the world’s lightest full-function AI AR smart glasses.
The excitement surrounding the Rokid Glasses follows a live segment on Bloomberg TV focused on the evolution of wearable technology and the integration of artificial intelligence. During the show, Zoro Shao, Rokid’s Global General Manager, discussed how their innovative AR device is transforming everyday human-computer interactions. The segment highlighted Rokid Glasses as a key player in the transition from conventional mobile devices to AI-powered wearables tailored for mainstream consumers.
An exciting aspect of this launch was Rokid's Times Square pop-up campaign. This event received recognition from Trendhunter, which featured it with a perfect virality score of 10/10, applauding Rokid's creative blend of product launch and cultural engagement. The Times Square activation proved to be not just a showcase, but a striking illustration of how marketing and product unveiling can coalesce in a highly impactful manner.
Rokid Glasses were officially unveiled during the “Future in Sight” launch event held in New York City earlier this week. Weighing in at just 49 grams, they combine powerful AI and AR capabilities in a stylish and lightweight package. The glasses integrate Qualcomm's AR1 platform, which facilitates instant multilingual translations, thus enhancing travel experiences and cross-cultural communications. Additional functionalities include live transcription and note-taking for productivity enhancement, while AR navigation features contextual overlays for easier navigation in unfamiliar environments.
For creators and professionals, the glasses provide an AI-powered teleprompter along with smart notifications. Moreover, a 12MP first-person camera with HDR capabilities and stabilization enables users to capture their surroundings hands-free, as well as execute advanced object recognition tasks. Rokid Glasses are pitched not only for venture into business and educational settings but are also designed to enhance everyday usability, making computing more accessible in our daily lives.
The tremendous success of the Kickstarter campaign is a positive indicator of both consumer enthusiasm and developer momentum. Rokid's open SDK is compatible with the largest XR developer community in China, which consists of over 15,000 developers and 5,000 corporate partners. As part of their growth strategy, Rokid is focusing on expanding its ecosystem internationally, aiming to engage more than 1,000 developers located outside of China.
The ongoing Kickstarter campaign presents an exclusive opportunity for early backers to secure Rokid Glasses at a special discounted rate of $100 less than retail pricing. This incentive guarantees that those who support the project early on are among the first to experience the next generation of AI-driven wearable computing before it becomes widely available.
Overall, Rokid is not merely a hardware provider; it positions itself as a platform company dedicated to advancing human-computer interaction. With over a decade of experience, the company has established itself as a pioneer in augmented reality, consistently delivering high-quality AR headsets and related ecosystems. Rokid has earned several accolades over the years, including the prestigious Las Vegas CES Innovation Award for three consecutive years and multiple German IF Design Awards. As they aim to ensure that the marvels of AI and AR are accessible to all, Rokid continues to set the benchmark for wearable device innovation.
For those interested in learning more about Rokid and their groundbreaking products, additional information can be found on their official website at
Rokid Global.