Sapiens International Welcomes Eva Skidmore as New Chief Marketing Officer

In a significant move to bolster its marketing efforts, Sapiens International Corporation N.V. has announced the appointment of Eva Skidmore as its new Chief Marketing Officer (CMO). This decision marks a pivotal moment for the company as it seeks to enhance its go-to-market (GTM) strategy through innovative solutions and advanced technology.

Eva Skidmore, a seasoned executive in the B2B SaaS marketing sector, is known for her remarkable track record in driving growth across various prominent global organizations. Her leadership will be critical in steering Sapiens’ marketing initiatives, particularly as the company looks to integrate artificial intelligence (AI) into its marketing strategies.

A Visionary Leader with A Proven Track Record

Reflecting on Skidmore’s extensive experience, Sapiens Chief Revenue Officer, James Hannay, stated, “Eva Skidmore is a visionary and expert marketing leader with a strong background in scaling B2B SaaS companies, particularly within private equity-backed environments.” This accolade underlines her capability in brand and product marketing, demand generation, and revenue-focused marketing operations, showcasing her extensive knowledge in delivering measurable results.

Before joining Sapiens, Skidmore spearheaded marketing transformation at JAGGAER. Her career trajectory also includes significant roles at Salesforce, Microsoft, Oracle, and RightNow Technologies, where she cultivated high-performing teams across the Americas, EMEA, and APAC regions. Skidmore has been instrumental during critical periods of growth and transformation, contributing to multiple successful exits.

Embracing Innovation and AI

At Sapiens, Skidmore’s primary focus will be on leveraging AI to transform the company’s marketing operations. By placing AI at the heart of marketing strategies, she aims to redefine how Sapiens generates and scales demand. This integrated approach will unify the Marketing, Sales, Product, and Partnerships teams, providing a streamlined, intelligence-driven growth initiative.

“I’m excited to join Sapiens at such a defining moment in its evolution,” stated Skidmore. She emphasized the strong foundation that Sapiens has built, including robust customer relationships, advanced technology, and a dedicated team ready to innovate. Skidmore expressed her enthusiasm for applying her AI expertise and marketing experience to maintain Sapiens’ leadership in the industry.

A Global Perspective from Montana

Based in Bozeman, Montana, Skidmore holds an MBA from the University of Michigan, further enhancing her qualifications for the role. Her global orientation and human-centered leadership approach will serve Sapiens well as the company continues to scale its operations.

Sapiens International Corporation stands as a global leader in intelligent software solutions for insurers. With a rich ecosystem and customer-driven partnerships, the company empowers its clients to future-proof operations in a rapidly evolving marketplace. The emphasis on AI and automation in Sapiens’ solutions highlights the company’s commitment to innovation and excellence.

In conclusion, the appointment of Eva Skidmore is a strategic move for Sapiens, poised to accelerate growth and transform marketing practices. With a vision for integrating AI and an impressive portfolio of accomplishments, Skidmore is set to make a significant impact on the company’s trajectory in the coming years.

About Sapiens

Sapiens International Corporation N.V. delivers SaaS-based software solutions that empower over 600 customers across more than 30 countries. The company’s commitment to partnering with clients on their transformation journey aligns with its continuous innovation efforts. For more information about Sapiens, visit Sapiens.com or follow the company on LinkedIn.