ABC Mart Launches Exclusive VANS OLD SKOOL DOUBLE STRIPE Model with Special Campaign

ABC Mart Introduces the Exclusive VANS OLD SKOOL DOUBLE STRIPE Model

ABC Mart, a prominent retailer in Japan, is set to launch the limited edition VANS OLD SKOOL DOUBLE STRIPE model on September 4th, 2025. This exciting release will be accompanied by a vibrant campaign featuring the artist Cent Chihiro Chicchi, who has been enlisted as the face of the initiative.

Campaign Details

The campaign will showcase the new model alongside examples of its unique features, emphasizing style and individuality. A particularly striking colorway, BLUE/YELLOW, will be highlighted, boasting a bright blue body and a contrasting yellow side stripe. This design exemplifies sophistication and fun, ensuring that wearers will stand out wherever they go.

Cent Chihiro Chicchi will wear both the VANS OLD SKOOL DOUBLE STRIPE and the classic BLACK/WHITE OLD SKOOL in promotional materials. With the campaign's slogan, “A Future Opened by OLD SKOOL,” Cent’s dynamic style and compelling gaze convey a sense of freedom and strength, perfectly aligning with the spirit of the brand.

Product Overview

VANS OLD SKOOL DOUBLE STRIPE

- Product Name: OLD SKOOL DS
- Colors Available: BLUE/YELLOW, BLACK/ARUBA BL, HONEYSUCKLE/NV
- Sizes: 22.0cm to 29.0cm (0.5cm increments), 30.0cm
- Price: ¥9,350 (tax included)

This model features a dual-colored side stripe, a hallmark of the OLD SKOOL series, presented in a vivid and eye-catching range, making it a must-have for sneaker enthusiasts.

VANS OLD SKOOL RIBBON

- Product Name: OLD SKOOL HAIRY SUEDE
- Colors Available: HAIRY SU PK/NV, HAIRY SU NV/PK, HAIRY SU BR/PK
- Sizes: 22.0cm to 27.0cm (0.5cm increments)
- Price: ¥10,450 (tax included)

Launching in the fall/winter season of 2025, the OLD SKOOL RIBBON utilizes luxurious hairy suede and comes with two types of shoelaces in velvet and organza, allowing for personalized styling.

VANS OLD SKOOL Classic

- Product Name: OLD SKOOL
- Colors Available: BLACK
- Sizes: 22.0cm to 30.0cm (0.5cm increments), 31.0cm
- Price: ¥8,800 (tax included)

The beloved OLD SKOOL has made its mark in the sneaker world since its introduction in 1978, blending a unique surf-inspired design with classic style, earning its reputation alongside models like SK8-HI, SLIP-ON, ERA, and AUTHENTIC.

Customization Workshop

ABC Mart will host the OLD SKOOL CUSTOMIZATION WORKSHOP, available at select stores, allowing customers who purchase OLD SKOOL sneakers to express their creativity with Vans logo charms and original shoelaces.

Event Locations:

- ABC-MART GRAND STAGE Ginza: September 13, 14, 15
- ABC-MART GRAND STAGE Nagoya Parco: September 6, 7
- ABC-MART GRAND STAGE Hakata: September 6, 7

Participation Requirements: Purchase of OLD SKOOL at specific store locations (sale items excluded).

About Cent Chihiro Chicchi

Cent Chihiro Chicchi, known for her participation in the band BiSH, transitioned to an acting career following the group's disbandment in 2023. Under her solo project centered around her name, she has released her first mini-album, “Love Album,” and is set to embark on a six-city solo tour, “CENT ONEMAN LIVE TOUR: BIG BIG LOVE TOUR,” starting in November. Learn more here!