Hallmark Japan Unveils New Letter Sets for Spring 2025 Celebration

Hallmark Japan Unveils New Letter Sets for Spring 2025

As the charm of spring approaches, Hallmark Japan is excited to launch a new collection of letter sets designed to enhance your letter-writing experience. Scheduled for release on November 10, 2025, this collection features an array of designs that cater to varying moods and occasions, from feminine aesthetics to playful themes inspired by childhood nursery rhymes.

A Whimsical World of Designs

The new line comprises 15 unique items and aims to resonate with a spectrum of sentiments. From romantic motifs such as ballet shoes, antique teacups, perfume bottles, and bouquets, these designs strike a balance between charm and sophistication. Utilizing a muted greyish-pink palette, these letter sets are tailored for adults who appreciate feminine touches without being overly sweet.

- Letter Pad: ¥616 (tax included)
- Envelopes for Letter Pads: ¥418 (tax included)
- Note Cards: ¥495 (tax included)
- Postcard Sets: ¥495 (tax included)

The Playful Essence of Nursery Rhymes

For those who cherish the nostalgic thrill of writing letters, Hallmark has crafted letter pads with a delightful theme drawn from the nursery rhyme "Yagi-san Yuubin" (Goat Post). Each pad is designed with a charm reminiscent of international picture book illustrations, notably featuring a playful detail where the lower left corner resembles having been nibbled by a goat. This unique touch is set to bring smiles to both young and mature correspondents alike.

- Letter Pad: ¥616 (tax included)
- Envelopes for Letter Pads: ¥418 (tax included)
- Note Cards: ¥495 (tax included)
- Postcard Sets: ¥495 (tax included)

Elegance with Traditional Japanese Patterns

For special occasions, the collection includes a sophisticated Japanese fan design adorned with vibrant flowers that float gently in the wind. Symbolically decorated with auspicious sakura (cherry blossoms), peonies, chrysanthemums, violets, and more, these letter sets convey joy and elegance, making them perfect for celebrations.

- Letter Pad: ¥550 (tax included)
- Envelopes for Letter Pads: ¥374 (tax included)
- Note Cards: ¥462 (tax included)
- Postcard Sets: ¥462 (tax included)

Versatile Floral Designs for Every Occasion

The collection also features gentle botanical patterns showcasing fresh z geraniums, bright marigolds, elegant chamomiles, serene lavenders, and fragrant sage. Capturing a whimsical scene reminiscent of freshly picked herbs, these designs are perfect for a variety of settings, offering a soft watercolor elegance to your correspondence.

- Letter Pad: ¥550 (tax included)
- Envelopes for Letter Pads: ¥374 (tax included)
- Note Cards: ¥462 (tax included)
- Postcard Sets: ¥462 (tax included)

Availability

These new items will be available at specialty stores and major retailers across the country, along with Hallmark Japan's official online store: Hallmark Japan Online Store.

For media inquiries, please contact:
Hallmark Japan Public Relations
Email: [email protected]

About Hallmark

Hallmark Cards, Inc., headquartered in Kansas City, Missouri, has been a beloved greeting card brand for over a century, present in more than 100 countries. Hallmark's mission is to help people fill their lives with heartfelt moments and to foster connections through meaningful greetings. You can also explore Hallmark's products and shop online, including imported American Hallmark merchandise that is gaining popularity!

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