Unique Experience with the Nobunaga Daytona at FC Channel Show 2025

Unveiling the Nobunaga Daytona at FC Channel Show 2025

On July 26, 2025, the prestigious FC Channel Show 2025 took place at Akihabara UDX, featuring a remarkable highlight: the unique Rolex Daytona known as the "Nobunaga Daytona". This iconic timepiece was showcased by none other than Toyohiro Iijima, the CEO of Rice Island Co., Ltd.

The Nobunaga Daytona, with the reference number Ref.6263 and serial number Ser.6412345, has achieved a staggering auction record of approximately 2.8 billion yen on a worldwide auction platform specializing in Rolex watches. This impressive price tag not only reflects its high market value but also underscores its status as a one-of-a-kind luxury product, making it a topic of much admiration and intrigue in horological circles.

Recognizing the historical significance and storytelling potential that this rare piece embodies, Rice Island has developed an innovative experience program allowing participants to wear and appreciate the timepiece firsthand. This initiative aims to elevate public awareness on the value of time, encapsulated within this luxurious watch. In addition, the Nobunaga Daytona has been recognized as a return gift for the Toshima City hometown tax donation program, allowing residents to engage with both culture and luxury.

The Expertise of Toyohiro Iijima

Iijima, who operates multiple "Otakara-ya" franchise stores in Kanagawa Prefecture, is naturally adept at discerning the authenticity and value of high-end items. With a keen aesthetic sensibility, he evaluated the Nobunaga Daytona during the show, praising its condition and presence. His endorsement is a significant accolade for Rice Island, further validating the excellence of this extraordinary watch.

Rice Island positions the Nobunaga Daytona far beyond the realm of mere luxury wristwatches. It is framed as a truly unique product that merges history, culture, and luxury into an enriching experience. Participants can look forward to not just wearing the watch but fully immersing themselves in the elaborate narrative that accompanies it.

The wearing experience for the Nobunaga Daytona is also available through the Toshima City hometown tax donation program, allowing contributors to enjoy this exceptional luxury, while gaining a deeper appreciation for its historical context.

Future Endeavors

As part of Rice Island’s broader mission, the company is dedicated to disseminating valuable experiences that resonate across various communities and industries. They are committed to advancing projects that are culturally significant, and the Nobunaga Daytona is a cornerstone of this initiative.

Don’t miss this extraordinary opportunity to connect with a piece of history! More details regarding the hometown tax donation and participation in the wearing experience can be accessed through Rice Island’s official channels.

For further inquiries, please reach out to:
Cross One Co., Ltd.
Location: 2-38-16 Chihaya, Toshima City, Tokyo
CEO: Akira Shinagawa
Phone: 03-5986-1118
Business scope: Online printing, 3D figure manufacturing, lodging operations, purchasing and reuse, branding of luxury assets, etc.
Established: January 1990
Website: Cross One Official Site

For any further information regarding the Nobunaga Daytona experience, please contact:
Cross One Co., Ltd. (Nobunaga Daytona Division)
Director: Maeda
Phone: 03-5986-1118
Email: [email protected]