#Japan #Tokyo #Dentsu Group #NFT Marketing #Seven Bank

Dentsu Group Collaborates with Seven Bank for Next-Gen Marketing

In a significant move towards a cutting-edge marketing model, Dentsu Group's interdisciplinary R&D organization, Dentsu Innovation Initiative (DII), has initiated a proof of concept (PoC) with Seven Bank, Seven Card Service, and SUSHI TOP MARKETING. This collaboration aims to leverage AI-OCR technology and Non-Fungible Tokens (NFTs) to create a seamless connection between customer behaviors at ATMs and in-store purchases. The goal is to develop a new promotional model that captures previously fragmented customer interactions in a unified manner.

Starting March 16, 2026, as part of this PoC, a promotional campaign called “Let’s Collect! Bonoron the Forest Warrior Digital Rally!” will be launched, providing customers with unique digital experiences.

Unlocking Behavioral Insights through Purchase Data

The innovative PoC will allow for the analysis of purchase behavior by collecting data from receipts provided after transactions. This data will not only support manufacturers' promotional strategies but will also encourage customers to engage with various regions and enhance local tourism initiatives. DII will utilize its extensive experience in NFT marketing to create a collaborative framework for this endeavor, organizing value offerings and developing comprehensive plans.

The Mechanics of the PoC

With the rise of NFTs as unique digital assets on blockchain, businesses are increasingly recognizing their potential for creating promotional channels without obtaining sensitive personal data. The PoC will center around the everyday convenience of Seven Bank ATMs, accurately capturing in-store purchase activities through SUSHI TOP OCR's technology. By linking these actions to NFTs, the initiative aims to visualize and analyze consumer behavior holistically.

New Promotional Media through ATM

Seven Bank ATMs will implement a system where QR code-embedded receipts are issued post-transactions. This transforms ATMs into promotional media, effectively linking everyday banking activities to consumer purchasing behaviors.

Introduction of SUSHI TOP OCR

The purchasing details at physical stores will be automatically determined using the patented AI-OCR technology from STM, SUSHI TOP OCR. Here are some key functionalities:
1. Automated Recognition: The AI evaluates images of receipts, identifying the product purchased, amount spent, and payment methods used.
2. Custom NFT Issuance: Based on the purchase contents, tailored NFTs will be automatically generated.
3. Fraud Detection: Mechanisms to identify fraudulent practices such as image generation and duplicate submissions.
4. Data Analysis: Capability to compile and report analytics based on location, date, and time.

These innovations allow digital tracking of the entire customer journey from experience to purchase and NFT acquisition, helping visualize promotional effectiveness and enhance customer lifetime value (LTV) strategies.

Value Proposition of this PoC

1. Creation of New Promotional Media: Leveraging the ATM as an everyday touchpoint fosters increased customer engagement through a previously underutilized channel.
2. Consistent Customer Experience via NFTs: By providing value through NFT mechanics—proof of experience, collectibles, and exclusive access—engagement with the brand and its products can be significantly enhanced.
3. Advanced Analytical Capabilities: Collecting analysis-ready purchase data regarding where, what, and when purchases occur allows for ongoing optimizations in marketing strategies.
4. Applications for Regional Revitalization and Tourism: Utilizing Seven Bank’s extensive ATM network and store locations across Japan offers possibilities for local initiatives like stamp rallies and tourism promotion.

Overview of the Upcoming Campaign

In parallel to ATM transactions and in-store purchases, customers can embark on an interactive digital stamp rally, gathering limited edition NFTs linked to the reading picture book “Bonoron the Forest Warrior.” Each collectible NFT is exclusive to this campaign, adding value through rarity. Participants will receive special Bonoron NFTs when charging their electronic money at Seven Bank ATMs and making eligible purchases at Seven-Eleven using the Nanaco card. Those who collect all types of exclusive NFTs will also receive digital gift vouchers on a first-come, first-served basis.

Conclusion

This groundbreaking initiative marks a notable step in the evolution of marketing strategies within the digital era, merging customer experiences through innovative technology. For further details regarding this campaign, please consult the official announcements.

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For more information, visit the official websites of Seven Bank and SUSHI TOP MARKETING.