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Rising Electric Costs in Japan and Octopus Energy’s Response

As Japan experiences soaring temperatures this summer, concerns about rising electricity bills have grown among households. Many families are facing increased electricity costs due not only to the higher demand for air conditioning but also the skyrocketing market prices for electricity, making it feel as though switching providers won’t help. In response to these challenges, Octopus Energy is committed to providing renewable energy at attractive prices, particularly during the summer months when solar power generation peaks.

New Pricing Structure for Simple Octopus

Starting August 1, 2025, Octopus Energy will revise its pricing for its flagship plan, the 'Simple Octopus.' This restructured pricing model emphasizes a zero basic fee and a fixed unit price, designed to alleviate financial pressure on households. By improving its purchasing capabilities for renewable energy and utilizing innovative technology, Octopus Energy aims to pass the benefits of increased renewable energy production directly to its customers. During the summer, when solar power accounts for a larger portion of energy generation, this unique plan reflects those advantages swiftly in its pricing.

This month, other companies adopting market-linked pricing plans have seen higher electricity bills as market prices surge. However, Octopus Energy views summer as the ideal opportunity to supply renewable energy at a lower cost, offsetting the seasonal price increases driven by market dynamics.

Emphasizing Stable, Renewable Energy Pricing

The 'Simple Octopus' plan is characterized by its stability and clarity, as it does not fluctuate with market prices. This allows customers to benefit from a consistent price, especially during a season when solar electricity generation is at its highest. To enhance the affordability further, Octopus Energy has introduced a promotion called the 'Summer Happy Hour,' where daytime electricity usage during the designated hours will receive an 8 yen discount per kWh, effectively creating double savings for customers.

As households seek ways to manage rising energy costs, Octopus Energy encourages everyone to take advantage of this program to ensure a comfortable summer without hesitation over electricity use. They are promoting the idea of opting for renewable energy and technology to create a pleasant and worry-free experience at home.

Exciting Promotions and Campaigns

Octopus Energy is also running exciting promotions to engage its customers. One notable campaign is the 'Summer Happy Hour,' wherein participants can enjoy discounted rates during the day. Those who register by August 17, 2025, will benefit from these discounts, making it a crucial time for households to sign up for the offer before it expires. Additionally, a social media campaign using the hashtag '#Summer Happy Hour' allows users to share how they use their electricity during this period for a chance to win digital gift cards for various experiences.

Notably, there's also a tailored offer for customers interested in their All-Electric plans. New signups to these plans before the end of August 2025 will receive an 8,000 yen discount on electricity bills, providing further incentive for households to transition to sustainable energy solutions.

Octopus Energy’s Commitment to Change

Octopus Energy, headquartered in the UK, aims to transform the energy experience for customers worldwide through cutting-edge technology and green energy. Since its inception in 2016, the company has expanded rapidly, servicing around 9 million households globally with renewable energy. Now operating in eight countries, including Japan, Octopus Energy remains dedicated to expanding its innovative pricing models and transparent services, ensuring energy remains affordable and sustainable for all.

For more information about Octopus Energy and their plans, you can visit their official website and blog.