#Japan #Goodfellows #Musashino #Webket® #Togakushi Ski Resort

Introduction

In a competitive industry where enticing customers to visit can be challenging, good news has emerged for facility managers. Goodfellows, led by President Masami Isobe and headquartered in Musashino, Tokyo, has launched a new feature called the "Webket® Self-Promotion" function for their electronic ticket sales system designed for tourism operators.

New Self-Promotion Feature

As of April 3, this function empowers facilities to conduct their promotional activities by utilizing customer data accumulated through Webket® ticket sales. This allows them to create targeted marketing strategies tailored to their audience without relying entirely on third-party services.

A prime example of this successful application can be seen at Togakushi Ski Resort in Nagano Prefecture, which experienced an incredible increase in early sales by 1.5 times just one week after implementing this new tool.

About Togakushi Ski Resort

Togakushi Ski Resort, located in the Togakushi area of Nagano City, is renowned for its stunning panoramic views from 1,748 m high and its famed "magical powder snow." The resort caters to a diverse range of skiing abilities with 19 courses divided among beginner (30%), intermediate (40%), and advanced (30%) levels, along with seven lifts. Notably, the ski resort features gentle slopes for novices and an exhilarating 31-degree champion course for experienced skiers. In addition, family-friendly facilities, including a freestyle park and a kids park, make this resort appealing for all ages.

Email Campaign Success

When Togakushi Ski Resort sent out marketing emails to previous customers, they achieved impressive results: an average open rate of 63.2% and a click-through rate of 35.3%, significantly surpassing industry standards. Their ability to send a single, direct message to previous customers with the Webket® platform allowed them to enhance efficiency and promote their services effectively, even amidst staffing shortages.

Webket® Self-Promotion Functionality

The Self-Promotion feature allows facilities to harness customer data—like ticket purchasers' contact and demographic information—to send direct marketing emails and advanced notice messages. Free to use for those utilizing the Webket® system, this feature enables simple email dispatch and tracking outcomes via an intuitive management interface.

Background and Strategy in Using Webket®

In past seasons, Togakushi Ski Resort typically informed returning season pass holders about the new season’s pass offerings via website postings and mailed invitations. However, by leveraging the Webket® Self-Promotion (CRM email), they now select and directly inform 604 previous customers via email, benefiting from their own voice and personalizing the communication. This dual approach—combining traditional methods with new digital strategies—has led to maximized promotional effectiveness.

The promotional strategy specifically focused on early bird discounts for season passes, ensuring higher interest and conversion rates among their existing clientele.

Impact of Implementation at Togakushi Ski Resort

The ability of the ski resort to tailor their targeting and design of promotional content directly engaged customers at optimal times. They dispatched CRM emails on the opening day of season pass sales as well as 20 days prior, fostering increased customer interaction with minimal manpower.

Testimonials from Facility Staff

A representative from Togakushi Ski Resort mentioned, "By integrating our mail campaigns with traditional postal notifications, we prevented purchase forgetfulness. This strategy was a key factor in surpassing previous year's sales. While we occasionally consult Goodfellows about targeting settings, the facility’s capacity to easily send customized emails through the management screen has proven to be highly beneficial. We plan to inform our customers about early bird offers and regular lift ticket availability to drive repeat visits in the future."

Future Aspirations

Goodfellows is dedicated to further enhancing the "Webket® Self-Promotion" function, continuously supporting facilities in their promotional efforts. Alongside this feature, they are strengthening connections with their strategic data analysis base, "Smart Ticket Navi."

Using customer data accumulated through Webket®, Smart Ticket Navi enables businesses to visualize sales and ticketing performance while equipping them with insights to approach customers more effectively through RFM analysis—tailoring strategies based on Recency, Frequency, and Monetary metrics.

Goodfellows aims to support facilities in progressing towards DX transformation, contributing to optimizing efficiency and maximizing sales, while ensuring continued business sustainability.

About Goodfellows Inc.

Goodfellows holds a leading position in the domestic market for ticketing systems, notably with their "Kensaku-kun" product. They specialize in creating various ICT solutions aimed at attracting visitors, including ticket systems and marketing support consulting.
Official Website

Contact Information

For inquiries, please reach Goodfellows Sales Department, Sales Planning Section: 0422-27-8701 (Mon-Fri 9:00-17:30) or reach out through the business inquiry form.