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Transforming Job Applications: The Manga Revolution by Timely and Zen

In an era where traditional job application methods are quickly becoming outdated, two innovative companies, Timely and Zen, have joined forces to introduce a game-changing approach for job seekers. By utilizing manga, the popular Japanese comic art form, these companies have not only increased job applications but have also enhanced the experience for users. Recently, they reported that the read-through rate for their manga job postings reached an impressive 55%, and A/B testing confirmed that manga boosts conversion rates, doubling the number of applications.

Understanding the Background: A Shift from Traditional Job Listings

Timely's user base often utilizes their smartphones during breaks to browse for job opportunities. Conventional job listings with lengthy text can be overwhelming, making it challenging for potential applicants to determine if a job suits them at first glance. Initially, videos were considered as an alternative, but the need for an active decision to watch a video often dissuaded users, creating barriers. As a solution, Zen introduced manga—a medium that requires no special decision-making and allows users to engage seamlessly.

The job offerings from Timely frequently include roles such as equipment management specialists and construction management, which may not be immediately clear to inexperienced job seekers. Concerns about the difficulty of these roles may discourage potential candidates from applying. Manga serves as an intuitive means to convey what the jobs entail and encourage inexperienced candidates to take a leap of faith.

Impressive Results: How Manga Is Changing the Game

The results of this innovative approach are remarkable. The manga assets placed at the forefront of service introduction pages saw a read-through rate of 55%, with a substantial percentage of users consuming the entire content. In the A/B tests conducted, users who viewed the manga exhibited nearly double the conversion rate compared to those who did not. This indicates that the manga successfully engages individuals who might have been hesitant, guiding them toward applying for job opportunities.

The Production Process: What Makes This Strategy Work

The internal dialogue between key personnel from Timely and Zen has revealed several pivotal insights into the production process that led to these significant outcomes. Below are three essential aspects of their strategy:

1. Target Audience and Purpose Definition: The production process begins not with illustrating the manga but with thorough persona design and defining the desired emotional response after reading. Staff member Maruyama described this stage as closely related to confronting business challenges rather than simply producing a comic.

2. Utilizing AI for Cost-Effective Adjustments: The use of AI technology reduced revision costs, allowing for better focus on fundamental discussions. For example, changing a character's gender mid-production, which would normally require redrawing every panel, was accomplished with ease. Following the initial drafts, several rounds of revisions ensured that the final product met high standards without compromise.

3. Engaging the Interested Audience: Maruyama encapsulated the purpose of the manga by stating that it is not about generating new interest, but rather about retaining those already intrigued and facilitating their next steps. Sato echoed this sentiment, highlighting that the manga effectively communicates to those who are interested but hesitant.

As this innovative strategy gains traction, applications of this manga approach are evolving beyond mere job postings, expanding into pre-interview communications and other areas where effective engagement is needed.

About 'Tsutawaru Manga'

The 'Tsutawaru Manga' service is dedicated to solving the challenge of conveying important information effectively. Zen's approach encompasses not just comic production but also a thorough exploration of the underlying business messages that need to be communicated. The service boasts rapid turnaround times and flexibility in revisions, thanks to proprietary manga generation tools. By streamlining the artistic process, more focus can be placed on perfecting the core message delivered to the audience, resulting in impressive read and conversion rates.

Get in Touch for Free Consultation

Companies struggling with low engagement in job postings or service offerings can reach out for a complimentary consultation. Zen is currently offering free sample manga creations to assist businesses in overcoming their challenges. Don’t hesitate to contact them for inquiries.

Company Overview

Zen Co., Ltd

• - Representative: Kohei Saeki
• - Head Office: 189-2 Ichinomiya, Choshi-gun, Chiba Prefecture
• - Established: April 2023
• - Services: Manga production service 'Tsutawaru Manga', AI application development, new business support

For more information about Zen and their services, visit Zen's Official Website.