hoppaGo and SAS: Revolutionizing Ground and Air Connectivity for Travelers
In a groundbreaking development that promises to redefine travel connectivity, hoppaGo, the premier global marketplace for multimodal ground transportation, has announced a significant enhancement to its collaboration with Scandinavian Airlines (SAS). This expansion comes as a natural progression following a successful partnership that began in September 2024, designed to streamline the travel experience for customers of SAS. The groundbreaking integration announced on August 30, 2025, allows SAS customers to make seamless train ticket reservations directly through SAS’s website, utilizing hoppaGo's extensive and efficient network.
Effective from June 30, 2025, this new functionality enables travelers to book train tickets in just minutes across more than 70 countries. This means SAS passengers now have access to over 2,000 train operators, including popular services like Heathrow Express and Arlanda Express, allowing them to book train journeys without the hassle of long queues at stations. This innovative integration represents a significant step forward in making travel more accessible and manageable for passengers.
The core philosophy behind this partnership is to leverage hoppaGo’s exclusive Software as a Service (SaaS) technology. This technology was specifically developed to address longstanding challenges in land transportation sales. By implementing intelligent offers across various customer touchpoints—right from the initial flight booking to post-booking communications and on-demand vehicle services—hoppaGo ensures that travelers receive the most relevant transport options at the most opportune moments. This method maximizes both convenience and the efficient use of services that travelers encounter in their journeys.
This reinforced partnership aims to offer SAS customers unparalleled choice and flexibility. In addition to the already expansive marketplace that features over 70,000 transport service providers operating in 182 countries, travelers can now instantly compare and book train trips. This comprehensive "first mile, last mile" solution allows any traveler to customize their journey according to their specific needs, whether requiring a company vehicle or looking for an affordable train ticket.
Chris Harrington, the CEO of hoppaGo, highlighted the essence of their collaboration: "Our partnership with SAS has always been founded on trust and a commitment to quality. By integrating our vast train, private transfer, and on-demand services into the SAS customer journey, we not only deliver unparalleled choice but also enhance the sustainability of SAS's service offerings, promoting customer satisfaction and revenue growth."
Caroline Bergström, head of auxiliary products and retail at SAS, echoed this sentiment, stating, "At SAS, our mission is to provide our passengers with the most practical, integrated, and reliable travel solutions. The innovative technology and comprehensive marketplace of hoppaGo align perfectly with our vision of being the traveler’s first choice. This strengthened partnership enables us to offer a truly seamless door-to-door experience, reinforcing our commitment to customer-centered innovation and operational excellence."
As hoppaGo continues on its trajectory of growth and service enhancement, it remains solely focused on ensuring that every traveler arrives happy. The company provides a single platform for ground mobility, and its proven technology grants travel partners access to a vast network of transport service providers and rail carriers, significantly elevating the global travel experience. SAS, as the leading airline in Scandinavia since 1946, consistently pushes for innovation while connecting the region to 135 global destinations, catering to over 25 million passengers annually. With a pledge to achieve net-zero emissions by 2050, this partnership not only enriches customer experiences but also aligns with broader environmental aspirations.
For those wishing to learn more about hoppaGo, it offers further information on its operations at hoppa.com. Similarly, SAS invites travelers to explore their offerings at flysas.com. This enhanced partnership heralds a new era in travel connectivity, promising a more integrated and enjoyable journey for passengers across the globe.
Effective from June 30, 2025, this new functionality enables travelers to book train tickets in just minutes across more than 70 countries. This means SAS passengers now have access to over 2,000 train operators, including popular services like Heathrow Express and Arlanda Express, allowing them to book train journeys without the hassle of long queues at stations. This innovative integration represents a significant step forward in making travel more accessible and manageable for passengers.
The core philosophy behind this partnership is to leverage hoppaGo’s exclusive Software as a Service (SaaS) technology. This technology was specifically developed to address longstanding challenges in land transportation sales. By implementing intelligent offers across various customer touchpoints—right from the initial flight booking to post-booking communications and on-demand vehicle services—hoppaGo ensures that travelers receive the most relevant transport options at the most opportune moments. This method maximizes both convenience and the efficient use of services that travelers encounter in their journeys.
This reinforced partnership aims to offer SAS customers unparalleled choice and flexibility. In addition to the already expansive marketplace that features over 70,000 transport service providers operating in 182 countries, travelers can now instantly compare and book train trips. This comprehensive "first mile, last mile" solution allows any traveler to customize their journey according to their specific needs, whether requiring a company vehicle or looking for an affordable train ticket.
Chris Harrington, the CEO of hoppaGo, highlighted the essence of their collaboration: "Our partnership with SAS has always been founded on trust and a commitment to quality. By integrating our vast train, private transfer, and on-demand services into the SAS customer journey, we not only deliver unparalleled choice but also enhance the sustainability of SAS's service offerings, promoting customer satisfaction and revenue growth."
Caroline Bergström, head of auxiliary products and retail at SAS, echoed this sentiment, stating, "At SAS, our mission is to provide our passengers with the most practical, integrated, and reliable travel solutions. The innovative technology and comprehensive marketplace of hoppaGo align perfectly with our vision of being the traveler’s first choice. This strengthened partnership enables us to offer a truly seamless door-to-door experience, reinforcing our commitment to customer-centered innovation and operational excellence."
As hoppaGo continues on its trajectory of growth and service enhancement, it remains solely focused on ensuring that every traveler arrives happy. The company provides a single platform for ground mobility, and its proven technology grants travel partners access to a vast network of transport service providers and rail carriers, significantly elevating the global travel experience. SAS, as the leading airline in Scandinavia since 1946, consistently pushes for innovation while connecting the region to 135 global destinations, catering to over 25 million passengers annually. With a pledge to achieve net-zero emissions by 2050, this partnership not only enriches customer experiences but also aligns with broader environmental aspirations.
For those wishing to learn more about hoppaGo, it offers further information on its operations at hoppa.com. Similarly, SAS invites travelers to explore their offerings at flysas.com. This enhanced partnership heralds a new era in travel connectivity, promising a more integrated and enjoyable journey for passengers across the globe.
Topics Travel）
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