#United States #Chicago #Platinum Equity #Czarnowski Collective #Mark Nagle

Platinum Equity Acquires Czarnowski Collective

Platinum Equity recently announced its acquisition of Czarnowski Collective, a premier experiential marketing services firm known for its comprehensive solutions in trade shows and live events. Founded in 1947 and headquartered in Chicago, Czarnowski has been a staple in the live marketing industry, offering an array of services that include brand strategy, creative development, exhibit fabrication, and logistical support for various types of events.

The acquisition was confirmed on January 20, 2026, though financial terms remain undisclosed. Jacob Kotzubei, Co-President of Platinum Equity, expressed deep respect for the Nagle family, the founders of Czarnowski, noting the strong reputation and quality of work that the agency has maintained for decades. He highlighted how the transition aligns perfectly with the ongoing trend of allocating marketing budgets towards live experiences instead of traditional advertising channels.

Mark Nagle, who has led Czarnowski as CEO, spoke fondly about the journey of building the company into a respected name in the industry, emphasizing the importance of selecting an appropriate partner for future growth. He believes that Platinum Equity understands the core values that define Czarnowski's culture and will support its continued success in delivering unparalleled experiences for clients.

With the acquisition, Czarnowski will be led into its next chapter with Jim Milanowski, who will assume the role of CEO following the transition, while Nagle steps into a chairman emeritus position. Milanowski is eager to leverage Platinum’s resources and expertise to enhance the company's operational capabilities, invest in innovative technology, and expand its market presence. This strategic partnership is expected to empower Czarnowski's ability to provide integrated solutions and meet the complex needs of a diverse clientele.

Additionally, Dan Krasner, Managing Director at Platinum, acknowledged the uniqueness of Czarnowski's integrated model, which sets it apart from competitors by serving as a one-stop solution for clients in the fragmented marketing landscape. He noted the significant opportunities that lie ahead, including the prospect of expanding operations and pursuing strategic acquisitions to further enhance the company's offerings.

As the marketing landscape continues to evolve, the acquisition of Czarnowski Collective is a strategic move by Platinum Equity to solidify its position in the experiential marketing realm. With extensive experience in managing family-run businesses, Platinum aims to foster Czarnowski's growth while preserving its cultural ethos and commitment to high-quality service.

Through this acquisition, both companies have set the stage for a promising future. Czarnowski Collective stands poised to capitalize on emerging trends and continue delivering memorable brand experiences that resonate with audiences across various platforms. The merger signifies a transformational chapter for both Platinum Equity and Czarnowski Collective, promising innovation and a client-first focus that has been the hallmark of Czarnowski for decades.