The Era of Search is Over: A New Age of AI-Driven Shopping Begins

The End of Search: Embracing the AI Shopping Revolution

The evolution of technology has officially heralded the end of traditional searching as we know it. Uru Net Advertising Group (Uru), a pioneering network marketing firm based in Fukuoka, Japan, has partnered with Yazuyu, a dominant player in the health food e-commerce sector, to usher in this new era with innovative strategies. At the center of this revolutionary shift is a unique approach named AI Engine Optimization (AEO).

Background of the Partnership

On May 19, 2025, Uru emerged as the first publicly-traded Japanese company to launch an exclusive OpenAI-driven AEO support service called 'Uru AI Optimization for ChatGPT Shopping'. This monumental move significantly impacted the market and exemplified a crucial principle for survival in today's business landscape: "If you aren't chosen by AI, you won't survive."

Gone are the days when consumers relied on search engines to dish out information. We have now entered an era where inquiring via AI is the norm. This collaboration between Uru and Yazuyu not only mirrors the advent of a new marketing epoch but also establishes a precedence of a market devoid of traditional search engines.

Over the last 22 years, Uru's CEO, Leo Kato, has been instrumental in supporting Yazuyu's online marketing efforts, marking a long-standing relationship that has weathered the previous era dominated by Search Engine Optimization (SEO). As both companies prepare to embrace the future, they recognize the imperative to transform their strategies based on AI insights.

The Undeniable Choice

Yazuyu, founded in 1975, has consistently built significant brand equity with products like `Aged Yazuyu Vinegar` and `Snow-Wait Garlic Egg Yolk`. This historical partnership emerges from Yazuyu's desire to adapt to the dynamic, AI-centric marketplace. The decision to turn to Uru was clear: Uru presents a master plan for AEO and possesses unparalleled capabilities essential for executing this vision.

The Power of AEO

The AEO strategy demonstrates a commitment to full-fledged AI integration across Yazuyu’s operations. Uru plans to launch the 'Uru AI Marketing Company' in August 2025, which will completely support Yazuyu's enterprise-wide AI strategy, targeting maximum marketing efficiency and productivity.

Key components of this initiative include:
1. Complete Implementation of AEO: Employing Uru’s proprietary AEO techniques to streamline engagement directly with OpenAI/ChatGPT. This is expected to create an environment where Yazuyu is the favored choice in AI recommendations.
2. Revolutionizing Productivity: Fostering an AI-driven culture within Yazuyu through predictive consultations and tailored training to enhance internal AI utilization.
3. Leadership in Future Revenue Growth: AEO integration is projected to boost revenue from AI channels to around 49% by 2035. By standardizing AEO now, Yazuyu prepares to distinguish itself significantly from its competition.

Aligning with Market Trends

This collaboration is anticipated to leverage the substantial growth opportunity within the AEO market, projected to be worth around $34 trillion globally by 2028. Uru and Yazuyu's joint venture will capitalize on AI cross-selling to their existing customer base and develop new D2C brands that resonate with emerging market trends.

Proposed action plans from August 2025 to March 2026 will demonstrate synergy between existing customer assets and Uru's advanced AI technologies. This will reinforce Yazuyu’s market position and project it as a leading case study in Japan’s evolving growth models.

The Vision Ahead

As we gear towards 2025 being the 'Year of AI Shopping,' this collaborative project is expected to reshape Uru's overall business growth significantly. This is more than just one initiative; it sets the precedent for sustainable success in the burgeoning era of AI-driven commerce. Uru is determined to position Yazuyu as the exemplary success story in Japan's economic shift, securing superior returns for stakeholders and ensuring that only brands optimized for AI thrive in the modern marketplace.