Exciting Fashion Experience Awaits at VOGUE NEXT Event in Shibuya

VOGUE NEXT: A Unique Fashion Experience

The highly anticipated event, VOGUE NEXT, organized by VOGUE JAPAN, will take place for the first time on September 20, 2025, at the Shibuya PARCO. This one-day experience is aimed at the fashion-savvy next generation and promotes the idea of engaging with one’s fashion DNA under the motto, "Play with your fashion DNA."

Located on the 10th floor of Shibuya PARCO, adorned with a "Glow in the Dark" theme, this venue will welcome attendees with staff wearing custom-made glowing uniforms from OLDER studio. Visitors will be able to immerse themselves in various interactive zones, including a testing space for SHISEIDO's Future Solution LX and a pop-up experience featuring Crocs' Jibbitz™.

Expect a wide array of engaging content, such as the popular VOGUE CRUSH exhibition, showcasing the latest trends and creative fashion projects. Additionally, there will be a special display of LED looks by ANREALAGE and a Kith Treats pop-up store offering exclusive ice cream flavors. This event promises attendees the chance to explore and discover their own fashion instincts through the latest trends presented by VOGUE JAPAN.

Additionally, the event features a special talk show with guest Hikari Mori, a model who graces the October cover of VOGUE JAPAN. In this exclusive session named "Hikari Mori × VOGUE JAPAN: A Discussion on Behind-the-Scenes and the Future", attendees had a rare opportunity to gain insights (this segment requires prior registration, which has now closed).

A talk show titled "Fashion × Beauty Live Talk by SHISEIDO's Future Solution LX" will also be conducted with renowned actor Mikako Sakura, who will elucidate the relationship between fashion and skincare (also previously reservable). Moreover, in collaboration with VOGUE CRUSH, highlights will be showcased featuring a popular J-POP boy band, aoen, whose exclusive video will be screened on a big screen at the venue, providing a treat for attending fans. Also expected are various visits from high-profile guests, including sisters Rina and Mari Fuku exploring different locations within Shibuya PARCO.

On the first floor of the mall, attendees will find a photo spot titled "STYLE UPDATE MIRROR" along with a special photo booth dedicated to VOGUE NEXT. At the side of the photo booth, visitors will receive sampling bags filled with products from the trending haircare brand YOLU and other delightful treats like fruit gummy snacks.

Event Details

- Date: September 20, 2025
- Time: 11:00 AM to 9:00 PM
- Venue: Shibuya PARCO, 15-1 Udagawa-cho, Shibuya, Tokyo
- Admission Fee: Free
- Organizer: Condé Nast Japan
- Sponsors: PARCO, Shiseido
- Collaborators: Crocs, Kith Treats, Older Studio, Anrealage

For more detailed information about the event and updates, please visit the official event website: VOGUE NEXT Event

Note: Please be aware that there may be entry limitations on the number of attendees due to safety regulations, and not all content may be accessible to every visitor. Content and events are subject to change without prior notice.

About VOGUE
VOGUE stands as a globally recognized media entity representing fashion and culture. It provides inspiration regarding lifestyle choices, food, entertainment, and more, examining how these elements shape our lives and connections. As a member of Condé Nast, VOGUE continuously crafts the next wave of cultural storytelling, stimulating thought through influential narratives across diverse platforms.

Condé Nast Japan offers an extensive portfolio of iconic brands, including VOGUE, GQ, and Vanity Fair, operating worldwide and delivering award-winning journalism and content across various media platforms.