Fujifilm Launches New Commercial Showcasing Semiconductor Technologies

Fujifilm's Latest TV Commercial: Changing the World, One Step at a Time

On August 8, Fujifilm Corporation launched a new TV commercial that focuses on its advanced semiconductor materials and specialized polishing techniques. This ad is part of the company's broader advertising campaign that asserts, "The world can change, one step at a time." This campaign highlights Fujifilm's commitment to addressing societal needs by merging diverse talents and technologies across various fields.

The latest commercial zeroes in on the critical role of "Chemical Mechanical Polishing", abbreviated as CMP, which utilizes CMP slurry in semiconductor manufacturing processes. CMP slurry is employed to polish the surfaces of electronic circuits on silicon wafers, providing a necessary flatness that ensures efficient semiconductor performance. Fujifilm's CMP slurry enhances precision by polishing electronic circuits to less than a nanometer, a testament to the company's innovation in the field.

In today's high-tech landscape, artificial intelligence (AI) is deeply ingrained in both daily life and business. To meet the demands of AI for rapid data processing, there is an undeniable need for continued enhancements in semiconductor performance. As semiconductor devices shrink in size, Fujifilm's CMP slurry allows for extreme flatness on electronic circuits, which enables many circuits to stack efficiently within the limited space of semiconductors, ultimately enhancing data processing capabilities.

The Importance of CMP Slurry in Semiconductor Manufacturing

The production of semiconductors involves a repetitive process of adhering electronic circuits to the semiconductor wafer and stacking new circuits atop existing ones. During the initial circuit adhesion, tiny irregularities can emerge on the surface, which must be polished to achieve a perfectly flat layer. This is where CMP slurry comes into play, facilitating the precision polishing necessary for optimal functioning.

Performance Precision of Fujifilm's CMP Slurry

Fujifilm's CMP slurry achieves a remarkable level of flatness by polishing irregularities on electronic circuit surfaces to within 0.4 nanometers (4 angstroms). To put that in perspective, if the diameter of a semiconductor wafer were scaled to the size of the Earth (approximately 12,700 km), the polishing accuracy would be within just 1.69 cm.

Stacking Circuits for Enhanced Performance

A visual comparison between semiconductor wafers from 2005 and those expected in 2025 illustrates the evolution of electronic circuits. The earlier model shows around six layers of circuits, but by 2025, advancements allow for up to fifteen layers. Such extreme precision provided by Fujifilm's CMP slurry plays a critical role in achieving this level of complexity, allowing multiple circuits to coexist in a single semiconductor, thereby enhancing overall performance and data handling capabilities.

Fujifilm manufactures its CMP slurry globally, supplying cutting-edge semiconductor manufacturers across the United States, Asia, and beyond. Notably, their copper wiring CMP slurry holds the leading market share, serving as a vital resource amid increasing demand.

Additionally, Fujifilm’s offerings extend beyond CMP slurry. The company also specializes in photoresists, photolithography materials, post-CMP cleaners, low-dielectric films, polyimides, and photoinitiated insulating materials, such as its proprietary “ZEMATES™.” It continues to expand its robust portfolio to address the comprehensive needs of semiconductor manufacturing, maintaining production capabilities across critical regions to ensure a reliable supply chain alongside exemplary research and development.

Through its innovative solutions, Fujifilm is committed to overcoming industry challenges and contributing to the advancement of the semiconductor sector.

Related Information

- CM & AD Video on Semiconductor Materials
- Details about the CMP slurry
- Overview of Fujifilm's semiconductor material business

Background Music and Voiceover

The commercial features music composed by “Q Department,” a leading sound design collective based in New York, known for its work in various multimedia realms. The narration is provided by Kazufumi Miyazawa, a celebrated vocalist and songwriter in Japan, well-regarded for his iconic hit “Shima Uta.”
Fujifilm has also embraced accessibility by broadcasting a version of this ad with subtitles, making it easier for individuals with hearing impairments to engage with the content.