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IP Atlas Media Introduces a New Way to Understand Value in Today's Economy

On January 5, 2026, IP Atlas Media™ announced the launch of a groundbreaking analytical framework called Intellectual Property as Capital (IPAC™). This initiative aims to aid institutions, organizations, and creators in comprehending the formation, ownership, and sustainability of value in a world increasingly driven by intangible assets. As intangible assets represent a growing portion of enterprise value, there has been a noticeable struggle with traditional economic frameworks to accurately illustrate how value accumulates over time and determine who benefits from this accumulation.

Colin Zink, the founder of IP Atlas Media, emphasized the shift in value creation processes, stating, "Much of today's value creation happens outside the systems we still rely on to assess economic strength. IPAC provides a structured way to examine how intellectual property increasingly functions as capital — particularly in systems where ownership and participation shape long-term resilience."

Understanding the Shift in Value Creation

The IPAC framework emerges in response to significant changes in the landscape of value generation across economic systems. As inherent value shifts from physical assets to intangible properties such as intellectual property and branding, the way we understand and measure economic strength must also evolve. The framework is designed to complement established economic indicators rather than serve as a replacement. It reflects the innovative ways in which value is created, captured, and maintained within modern economies.

Moreover, IPAC signifies a crucial transition towards acknowledging and integrating intangible assets into strategic planning and decision-making processes. This versatile framework is intended to bolster:

• - Institutional understanding of ownership and participation dynamics.
• - Strategic decision-making about intangible assets.
• - Long-term planning within markets shaped by platforms, IP, and diverse networks.

A Foundation for Continued Research

As a critical cornerstone of IP Atlas Media's broader research agenda, the IPAC framework will drive ongoing exploration and analysis of how value flows through contemporary economic systems. In the forthcoming weeks, the organization plans to release further insights that apply the IPAC framework to specific markets and institutional contexts, probing how an intangible-driven approach alters our views of economic measurement, participation, and strategic planning.

IP Atlas Media is positioned to lead discussions around these themes, providing deeper understanding through research, analysis, and the development of new frameworks. The company's commitment to illuminating how value compounds and who benefits from this compounding aligns with the demands of an increasingly complex economic landscape.

About IP Atlas Media

IP Atlas Media is an independent research and publishing entity dedicated to unpacking the nuances of value creation, measurement, and distribution in today’s intangible-driven global economy. Through innovative frameworks and ongoing research, the organization aims to clarify the roles of intellectual property, ownership, participation, and institutional evolution in modern economic systems. By making sense of these intricate dynamics, IP Atlas Media aspires to highlight who benefits from these evolving economic structures as they continue to transform.

For more information about IP Atlas Media and its initiatives, visit IP Atlas Media's website.