#Japan #Tourism #Miyazaki #KKday

Inbound Tourism Seminar in Miyazaki

On May 23, 2025, Miyazaki Prefecture, in collaboration with the Miyazaki Prefectural Tourism Association and Activity Japan, will host an inbound tourism seminar designed to improve the region's appeal to international travelers. This initiative is part of a larger digital marketing project aimed at enhancing awareness and attracting visitors from South Korea, Taiwan, Hong Kong, and ASEAN countries.

The goal of this seminar is to address the current situation regarding foreign visitors to Miyazaki, which is still recovering from the impacts of the COVID-19 pandemic. The anticipated number of foreign guests in 2025 is expected to reach only about 60% of the figures recorded in 2019, indicating a slower-than-average recovery compared to the national averages. This seminar seeks to provide local businesses with the tools and strategies to enhance their visibility and services to individual travelers, also known as Free Independent Travelers (FIT).

Seminar Overview

Organizer: Miyazaki Prefecture, Miyazaki Prefectural Tourism Association
Operated by: Nippon Travel Agency Miyazaki Branch, Activity Japan
Date: May 23, 2025
Location: KITEN Building, 8th Floor Convention Hall
Format: In-person and Zoom live streaming

Overview of Participants:
The seminar targets local experience providers, tourist facilities, municipal governments, DMOs, local tourism associations, restaurants, retail shops, and other tourism-related groups in Miyazaki Prefecture.

Schedule

Part 1: 1:30 PM – 2:45 PM

• - 1:30 - 1:35: Opening remarks by the organizer (Miyazaki Prefectural Tourism Promotion Division)
• - 1:35 - 1:45: Report on last year's accomplishments alongside an overview of this year's program (Seminar Operations Office)
• - 1:45 - 2:15: Current inbound tourism trends and recommendations for welcoming visitors from abroad (Speaker: Shizuna Miura, Nippon Travel Agency Inbound Business Division)
• - 2:15 - 2:45: Tourism products that resonate with global visitors and how to leverage OTAs

(Speaker: Taiki Kozaku, Activity Japan )

Part 2: 3:00 PM – 4:00 PM

Individual Consultation with KKday
Following the seminar, participants will have the opportunity for one-on-one consultations with KKday representatives. Please note that this will be available for a limited number of ten groups on a first-come, first-served basis; early registration is encouraged.

RSVP Deadline: May 21, 2025, at 5 PM
Participation form: Online registration available.
For inquiries regarding the seminar, please contact: ota_seminar@nta.co.jp

The seminar aims to facilitate solutions to challenges faced by local tourism businesses while actively supporting them in creating international sales channels. By embracing the usage of OTAs, the seminar encourages increased visitor interest in Miyazaki Prefecture and ultimately seeks to boost local tourism revenue, benefiting the entire region.

Activity Japan is committed to providing a user-friendly platform for discovering and booking unique activities across Japan. It collaborates with over 7,000 local partners, offering a variety of experiences, including outdoor adventures and cultural engagements. Furthermore, we work with various municipalities and destination marketing organizations to enhance local attractions and establish robust promotional activities for effective traveler engagement.

About Activity Japan

Founded in March 2016, Activity Japan is Japan's premier online reservation service for activities and experiences, featuring over 19,000 unique programs including outdoor activities, workshops, day trips, and online tours. Continually partnering with municipalities, Activity Japan aims to develop and promote localized tourism offerings. More information can be found at Activity Japan.

About KKday

KKday is an online platform providing travelers access to local experiences and ticketing services in over 92 countries and 550 cities worldwide. With more than 350,000 unique experiences available, KKday simplifies the planning process for travelers by offering convenient booking options. To learn more about KKday Group, visit KKday.