#Japan #Tokyo #Classico #Shibuya Hikarie #RE:CyCREW PROJECT

Classico's First Pop-Up Store in Shibuya Hikarie

Classico Co., a prominent medical apparel brand based in Minato-ku, Tokyo, is excited to announce the opening of its very first pop-up store at Shibuya Hikarie ShinQs. This temporary retail space will operate from June 4 to June 18, 2025, and marks a significant milestone in Classico's commitment to sustainability and innovation in medical clothing.

Established in 2008, Classico focuses on designing medical wear that merges high functionality with a stylish aesthetic. With their tailored white coats and scrubs, they address the unique needs and expectations of healthcare professionals, allowing them to express their individuality while maintaining the professionalism required in their field.

The Unique Offering

The pop-up store will allow visitors to explore and experience Classico's range of high-quality medical apparel up close. Attendees can expect to find garments that not only ensure comfort and practicality but also uphold a fashionable appeal—a concept often overlooked in traditional medical wear. Shoppers will have the chance to try on products, feel the fabric quality, and understand the craftsmanship behind each piece.

In addition to the apparel display, Classico will be introducing its RE:CyCREW PROJECT at the pop-up store. This initiative aims to promote sustainability by encouraging the collection and reuse of unwanted medical uniforms. Attendees can drop off their old scrubs, white coats, and other medical uniforms directly at the store's designated collection box, thereby participating in the global effort towards environmental responsibility. The project aligns with Classico's core value of facing the essence of product creation—not only focusing on the manufacturing and wearing processes but also considering what happens to garments once they are no longer needed.

Sustainability at the Heart

Classico has consistently emphasized the importance of sustainability in fashion, especially within the medical apparel industry. The RE:CyCREW PROJECT reflects this ethos, presenting an opportunity for healthcare professionals to engage in conscious consumerism. The initiative was well-received in February during its launch at the Yokohama store, and Classico hopes to extend its positive impact at the Shibuya pop-up.

About the Venue

Located on the fourth floor of Shibuya Hikarie ShinQs at 2-21-1 Shibuya, Tokyo, the pop-up store operates from 11:00 AM to 9:00 PM on weekdays and Saturdays, and from 11:00 AM to 8:00 PM on Sundays and holidays. Easily accessible through multiple train lines with direct connections, it promises to be a convenient stop for anyone looking to uplift their work wear.

Engaging with Classico

The Shibuya Hikarie team expressed their enthusiasm for collaborating with Classico, recognizing the brand's commitment to breaking traditional notions in medical apparel and continually providing new values to the industry. Visitors are encouraged to partake in this creative space and discover innovative solutions in medical wear, alongside opportunities for new connections and learning about sustainability efforts.

Details for Participation

Participants looking to contribute to the RE:CyCREW PROJECT should remember the following guidelines when dropping off uniforms:

• - Acceptable items include scrub tops, scrub pants, white coats, and medical uniforms from any manufacturer.
• - Items must be individually owned and freshly cleaned prior to submission.
• - Casual clothing and accessories are not eligible for collection.
• - Up to ten uniforms can be submitted per person during the event.

Classico aims to forge a path toward a more sustainable future in the medical field by fostering an engaging and responsible community. Their activities at the pop-up store not only present a unique shopping experience but also educate the public on the importance of eco-friendly initiatives within the apparel industry. For more about Classico and ongoing updates, visit their official website at Classico's Corporate Site. Additional stores are also located in Marunouchi, Yokohama, Nagoya, and Osaka, welcoming customers passionate about elevating their medical apparel choices.