#USA #New York #FIFA World Cup #Hyundai Motor #Son Heung-min

Hyundai Motor Launches 'Next Starts Now' Campaign

Hyundai Motor Company has recently unveiled its global marketing campaign titled "Next Starts Now" during the International Auto Show in New York, designed to showcase the integration of robotics into the FIFA World Cup 2026™ experience. This campaign aligns with Hyundai's commitment to innovation and mobility through advanced robotics, positioning the brand at the forefront of the football event that will soon captivate audiences worldwide.

Robotics: The Future of Engagement

To enhance the World Cup experience, Hyundai will introduce Boston Dynamics' robots, Atlas and Spot, to various tournament sites. These innovative robots will assist in match operations, providing support that ensures a safe and engaging environment for fans attending the games. By deploying these cutting-edge technologies, Hyundai aims to demonstrate how the future of fan interaction and operational efficiency is evolving through robotics.

The Face of the Campaign: Son Heung-min

Highlighting the campaign is the selection of South Korean football star Son Heung-min as its global ambassador. Son, who serves as the captain of the South Korean national team and plays for LAFC, represents the core values of determination, teamwork, and inspiration that Hyundai espouses. His involvement showcases a powerful connection between sports and innovation, emphasizing Hyundai's focus on inspiring future generations both on and off the field. In a promotional spot, Son is featured alongside Atlas, symbolizing the partnership between athletic excellence and technological advancement.

Son Heung-min's Statement

Son expressed his passion: "I firmly believe that the future belongs to those who pursue it, and this mindset drives me to work harder every day. I share Hyundai Motor's conviction that ‘Next Starts Now’ and together, we can help shape the future."

Community Engagement Through Football Camps

Hyundai’s commitment to supporting youth goes beyond promotional activities. Beginning in April, the company will host football camps in four US cities: Atlanta, Miami, New Jersey, and Los Angeles, directed by famous football icons Mia Hamm and Tim Howard. These camps are designed for children aged 6 to 12, fostering community ties while encouraging young athletes to develop their skills and passion for the sport.

Additionally, Hyundai is launching a global drawing competition called "Be There With Hyundai," inviting children worldwide to submit artwork representing their favorite national teams. Winning designs will be showcased on the official team buses during the tournament, promoting youth engagement in football at an international level.

Tapping into the Innovation Through FIFA Partnership

Hyundai Motor has been an official partner of FIFA for 27 years and is excited about its role in the upcoming World Cup. This year marks a significant evolution in their partnership as they expand their role beyond vehicle sponsorship to incorporate robotics into the event as part of their broader strategy to enhance fan experiences and operational processes.

José Muñoz, President and CEO of Hyundai Motor Company, stated, "As we continue our 27-year partnership with FIFA, we are committed to providing our most ambitious collaboration yet at the largest World Cup ever organized in 2026. We are creating new ways for fans to experience the game by introducing innovative technologies and immersive interactions that will be both memorable and impactful."

A Vision for the Future

The theme of "Next Starts Now" encapsulates Hyundai's vision of 'Progress for Humanity'. Rather than waiting for the future to unfold, the company is actively shaping it. Each World Cup match offers an opportunity to discover new talents and energy while embodying Hyundai’s commitment to advancing change.

In conclusion, Hyundai Motor's "Next Starts Now" campaign sets the stage for a groundbreaking World Cup in 2026, intertwining technology and sports in a way that promises to resonate with fans of all ages. With a notable ambassador, innovative robotics, and community-focused initiatives, Hyundai is not merely participating in the event; they are transforming the way it is experienced.

For more information and to watch the campaign spot featuring Son Heung-min and Atlas, visit the Hyundai Motor's official YouTube channel at Hyundai Worldwide.