#AI Technology #Circle K #NACS Award

Circle K Europe's Innovative AI Solution

Circle K Europe has recently been awarded the prestigious NACS Convenience Retail Technology Award for 2025, recognizing its groundbreaking advancements in retail technology. The award, which was announced during the NACS Convenience Summit in Copenhagen, honors Circle K's innovative AI-based human resources platform that has revolutionized hiring and training processes across 12 European countries.

In today's challenging labor market, where talent acquisition is crucial, Circle K has reimagined the employee experience from recruitment to onboarding and continuous training. The new recruitment application replaces traditional CVs with a situational judgment test and a personal assessment, which are scored instantly using predictive analytics. This approach has been shown to save store managers over two hours per new hire, allowing them to focus more on leadership roles rather than administrative tasks.

Once hired, new employees engage in a unified and interactive onboarding experience. This process combines digital training modules with practical tasks, all adapted in real-time based on feedback generated by AI. To keep up employee engagement following this onboarding, Circle K incorporates gamified training challenges like