Transforming Negatives into Positives: KREO PLANet Initiative by KREO Inc.

A Positive Turn on Negatives: The KREO PLANet Initiative

In today's rapidly changing world, the ability to transform negative situations into positive outcomes is essential. Recognizing this need, KREO Inc., based in Chiyoda, Tokyo, has introduced an innovative initiative called KREO PLANet. This program focuses on enabling students to tackle various societal issues from negative viewpoints and proposes constructive solutions. By embracing the unique perspectives of the younger generation, KREO aims to harness their creativity and drive to effect real change.

1. Background and Goals

As collaborations between universities and companies continue to accelerate, KREO views this initiative as an extension of its Corporate Social Responsibility (CSR). The objective is to provide students with a robust platform where they can learn to identify problems, develop solutions, and present actionable plans in a cohesive manner. This experience not only equips them with vital skills needed in the workplace but also establishes a connection between their educational journey and future career opportunities.

The project encourages university students to identify common societal grievances or 'societal negatives' that they encounter in their daily lives. By leveraging their fresh perspectives, they will generate innovative ideas and visually communicate these concepts to the public. This initiative focuses on the resourcefulness that students possess, channeling their creativity into solutions that can make a tangible difference.

2. Program Overview

The KREO PLANet initiative consists of several key components aimed at engaging students through directed activities:

1. Problem Discovery Workshops
Students will conduct their independent research to identify the negative elements present in society. They will establish themes to address, guided by their findings.

2. Planning and Proposal Sessions
In collaboration with KREO employees, students will participate in discussions that help them shape the core of their proposed initiatives.

3. Visual Concept Creation
Working closely with graphic designers from KREO, students will transform their conceptual ideas into visual formats that effectively communicate their messages.

4. Presentation and Distribution of Proposals
The final proposals will be presented by the students, who will share their work through the KREO PLANet platform, ensuring that these innovative ideas reach a wider audience.

Partner Universities

- Waseda University, Onzo Seminar (Program scheduled: May to July 2025, results presentation at end of July)

This seminar has a long-standing reputation for its education and research in marketing and consumer behavior. With a focus on linking theory and practice, it emphasizes student autonomy and societal perspectives. Professor Naoto Onzo, a leading marketing researcher in Japan, guides students with his expertise in brand strategy and consumer behavior, providing a solid foundation for their projects.

- Nihon University, Kishimoto Seminar (Program scheduled: July to December 2025, results presentation planned for the end of December)

The Kishimoto Seminar specializes in the management and marketing of distribution and retailing, offering practical learning opportunities, group work, and support for obtaining qualifications. Professor Tetsuya Kishimoto, with his extensive corporate experience, ensures that students gain applicable knowledge and problem-solving skills through insightful instruction.

Themes and Release Schedule

- Waseda University, Onzo Seminar

Scheduled Project: "A PLAN for Positive Interaction with Social Media"
- Release Date: September 3, 2025

- Nihon University, Kishimoto Seminar

- Release Date: Spring 2026

3. Future Outlook

KREO plans to continue this initiative, adapting to university needs and providing students with opportunities to view societal challenges as personal matters. The goal is to ensure that they can envision and implement effective solutions, fostering a spirit of innovation among the next generation of leaders.

Contact Information

For inquiries regarding this program, please reach out to:
KREO Inc.
KREO PLANet Operations Team
E-mail: [email protected]
Discover more about our program at KREO PLANet.

About KREO Inc.

Established in December 1968 and located at Marunouchi 2-5-1, Chiyoda, Tokyo, KREO Inc. provides comprehensive marketing and advertising solutions, with a capital investment of ¥82.84 million. Led by President Tsukasa Yokoi, the company continues to pioneer innovative projects that respond to contemporary market needs.