Odakyu Department Store Shinjuku's New Gift and Lifestyle Zone
The Odakyu Department Store in Shinjuku is preparing to unveil a brand new section dedicated to gifts and lifestyle goods on September 2, 2026. This significant renovation will see the gift salon and the original OMO shop, 'Gift Gallery nanafuro,' moving to the second floor, which will introduce an attractive lifestyle goods section featuring a variety of items including tableware, kitchen essentials, and towels.
This new area will occupy approximately a quarter of the second floor and will cater to diverse gift needs, showcasing both domestic and international tableware, cooking tools, and personal care items. Whether it’s for a cherished friend or a well-deserved treat for oneself, shoppers will find a range of choices to satisfy their gifting desires.
Concept of the New Zone
The concept behind this renovation is to create a space visitors will want to come to every day. The redesigned floor will not only enhance the existing sections but also feature items that brighten daily life. With a focus on catering to various customer needs—from fashion accessories to beautiful homeware, and convenient gifts—the new section aims to attract both office workers and tourists alike.
Features of the New Offerings
- - Gift Salon: Newly revamped, this area will offer a plethora of gift options including catalog gifts, formal presents, and customizable e-gifts that can be sent even without knowing the recipient's address. The inclusion of a baggage storage service, 'ecbo cloak,’ will significantly enhance convenience for visitors, including those from abroad.
- - Gift Gallery nanafuro: Conceptualized as an OMO shop, this space will provide a curated selection of bath and room accessories, fragrances, and various gift items. It will allow customers to indulge in a wide variety of gifts, with a unique gift corner featuring collaborations with traditional crafts and popular characters aimed at international visitors.
- - Tableware Section: This section will house both domestic and international tableware and traditional craft products, featuring renowned brands such as Villeroy & Boch, Royal Copenhagen, and others. Ideal for both everyday use and special gifting occasions, the selection will meet various customer preferences.
- - Kitchenware Section: A dedicated corner will spotlight international cooking supplies and high-quality kitchen appliances from brands like Greenpan and HARIO. Additionally, a 'Craftsmanship' area featuring handmade kitchen tools will appeal to those seeking durable, high-quality everyday items.
- - Towel Museum: This area will feature high-quality towels and a variety of bath and room accessories, fulfilling a diverse range of gifting occasions, from casual presents to significant life celebrations.
- - Recovery Wear 'ReD': The renewed section for 'ReD' recovery wear emphasizes hanekinds made from VITALTECH® fibers that promote blood circulation and help in recovery from fatigue, ensuring customers can feel reinvigorated and lively.
Location and Access
Odakyu Department Store Shinjuku is conveniently located near the Nishiguchi exit of Shinjuku Station, making it easily accessible for shoppers. For more information, visitors can check the official website at
Odakyu Department Store Shinjuku.
The new Gift and Lifestyle Zone promises to be a delightful addition to the expansive offerings at Odakyu, ensuring all customers have the best resources to find the perfect gifts or self-rewards, enriching both daily and celebratory moments in life.