#Japan #Tokyo #atmos #HOKA #MAFATE

HOKA's Latest Model: MAFATE THREE2 GRID JP

HOKA has made waves in the sneaker industry with its highly anticipated release of the MAFATE THREE2 GRID JP, now available in exclusive colors for the ASIA, JAPAN, EMEA, and USA regions. This striking model draws inspiration from the popular TOR ULTRA LOW JP, incorporating its color concept while introducing fresh, vibrant hues that are perfect for various occasions.

The MAFATE THREE2 GRID JP showcases an attractive palette featuring four colorways: Raw Linen, Antique Olive, Gull, and Yuzu. The first of these, Raw Linen, has already hit the shelves, having been debuted at the atmos sneaker convention, atmoscon, held in April. This limited-edition color has garnered significant attention among sneaker enthusiasts. As for Antique Olive, which is designated as a Japan-exclusive, it is set to release on June 13, 2025. Alongside it, the refreshing tones of Gull, available in EMEA and Japan, and Yuzu, available in the USA and Japan, will also be launched that same day.

The theme of the MAFATE THREE2 GRID JP is “Hidden Energy,” which is expressed through its subtle tonal colors. The design elements embedded in the insoles reflect a story of concealed power and passion, inviting wearers to experience a blend of comfort and aesthetics.

Product Details

• - Model: HOKA Mafate Three2 Grid JP

Product Information

1. No: 1162770-RLN (ASIA・JAPAN) - Raw Linen
- Price: ¥29,700 (tax incl.)
- Sizes Available: 24.0cm–29.0cm, 30.0cm
- Release: Available now
- Stores: atmos retail partners (some stores excluded), atmos online shop

2. No: 1162770-ALY (JAPAN) - Antique Olive
- Price: ¥29,700 (tax incl.)
- Sizes Available: 24.0cm–29.0cm, 30.0cm
- Release: June 13, 2025
- Stores: atmos retail partners (some stores excluded), atmos online shop

3. No: 1172370-GPLD (EMEA・JAPAN) - Gull
- Price: ¥29,700 (tax incl.)
- Sizes Available: 24.0cm–29.0cm, 30.0cm
- Release: June 13, 2025
- Stores: atmos Ginza, Shinjuku, Shinsaibashi, atmos online shop

4. No: 1172370-YRD (USA・JAPAN) - Yuzu
- Price: ¥29,700 (tax incl.)
- Sizes Available: 24.0cm–29.0cm, 30.0cm
- Release: June 13, 2025
- Stores: atmos Ginza, Shinjuku, Shinsaibashi, atmos online shop

Release Draw Details

A lottery for the Antique Olive, Gull, and Yuzu colorways will be open from June 6, 2025, 10:00 AM to June 12, 2025, 8:59 AM. More information can be found on the atmos website: atmos lottery.

One of the standout features of the MAFATE THREE2 GRID JP is its tonal colors that seamlessly match various lifestyles, making it a versatile addition to any wardrobe. The insoles showcase HOKA's OG logo that reflects the brand's heritage, while putting attention on the Japanese culture of removing shoes inside the home; hence there is thoughtful design on the areas visible when shoes are off.

The unique outsole also incorporates a distinct color accent, adding flair that can be appreciated with every step taken.

This model is not only perfect for outdoor activities but is also designed to blend in with urban settings, making it a go-to option for adventurers and city dwellers alike. Its advanced technology ensures high performance while complementing a variety of styles, making it a must-have this season.

About atmos

atmos is rooted in the concept of atmosphere, aiming to be a shop as natural to our surroundings as the air we breathe. Founded in 2000 in Harajuku, Tokyo, atmos has remained a beacon in sneaker culture, offering collaborations and exclusive models. With an aim to launch the latest sneaker products, atmos strives to present Tokyo's sneaker culture to the world.

About HOKA

HOKA® is a fast-growing performance footwear and apparel brand known for its unparalleled cushioning and support. Born from mountain trails, HOKA's footwear combine technology for a smooth running experience. Listening to world champions, trendsetters, and everyday runners, HOKA constantly innovates in footwear and apparel, ensuring support from races to daily activities. Believing in the power of change for a better world, HOKA promotes the joy of running for a diverse community, from serious athletes to fitness enthusiasts.