#None #Crispy Green #James Curley #Crispy Fruit #Fairfield, N.J.

Crispy Green Inc. Welcomes James Curley as Fractional VP of Sales

Crispy Green®, renowned for its top-selling freeze-dried fruit snack, Crispy Fruit™, recently announced the appointment of James Curley from JFC Market Management, Inc. as its new Fractional Vice President of Sales. This strategic move aims to bolster the company's growth in the competitive landscape of the consumer packaged goods (CPG) sector. Curley brings over four decades of comprehensive experience in the CPG industry, ready to capitalize on new opportunities to expand Crispy Green's market presence and drive revenue growth.

In his newly defined role, Curley will be pivotal in crafting and executing Crispy Green's sales strategies. His responsibilities will encompass overseeing the sales operations, building robust customer relations, and optimizing the efficiency of the sales team as well as the broker network. Curley's leadership is expected to facilitate the achievement of ambitious growth targets.

Curley's impressive career includes influential positions at notable companies such as Springfield Creamery, The Tofurky Company, Nutpods, Mamma Chia, Giorgio Foods, and Premier Valley Foods. Notably, Curley has a proven track record in launching and scaling several startup brands, with many achieving significant milestones, including substantial investments and strategic acquisitions. Therefore, his expertise is highly sought after within the realms of natural, organic, and specialty foods.

Angela Liu, Founder and CEO of Crispy Green, expressed her confidence in Curley’s capabilities, stating, "James brings unparalleled expertise and a deep understanding of the CPG landscape. His proven ability to steer growth initiatives positions him as the perfect partner during this exciting expansion phase. His role will be crucial in refining our sales strategy and ensuring the sales team is well-prepared for the evolving market landscape."

Curley shared his enthusiasm about joining Crispy Green and stated, "I am honored to work alongside Angela and her exceptional team to expand Crispy Green's market presence. The Crispy Fruit products combine innovative processes and simple, high-quality ingredients, and they are incredibly delicious! I am eager to help more people discover their next favorite snack brand."

Founded in 2004 and based in Fairfield, New Jersey, Crispy Green is committed to delivering healthy snacks tailored to support active lifestyles. Their flagship product, Crispy Fruit, comprises 100% pure freeze-dried fruits that offer a convenient snack alternative without compromising taste. The brand has dedicated itself to the mission of Using Food as a Force for Good®, providing families with nutritious snacking options for two decades.

As Crispy Green seeks to broaden its horizons in an increasingly competitive market, James Curley's appointment marks a significant stride toward realizing their strategic goals and meeting increasing consumer demand for healthy snack options. This leadership change signals Crispy Green's commitment to continued innovation and growth within the healthy snack industry.

For additional information about Crispy Green and its delicious line-up of freeze-dried fruit snacks, please visit crispygreen.com.